Strangelove's Advertisements Showcase Beverages with Comedic Messages
Laura McQuarrie — February 13, 2016 — Marketing
References: strangelove.au & coloribus
With product names like 'Bitter Grapefruit' and 'Lemon Squash,' Strangelove created a series of fun drink posters that let the true personality of its beverages shine through. The overall tone of the ads is best captured in the message that accompanies the Bitter Grapefruit drink, which describes it as one "For discerning palates and people pretending to have one." One of the ads even notes the Blood Orange & Chili beverage as a "bad choice" to make on a hot day, since it is a hot and spicy drink rather than a cooling one.
As well as satisfying consumers with products that are healthy, flavorful and non-alcoholic, Strangelove's marketing is the perfect blend of authenticity, transparency and most of all, humor that so many young Millennial consumers find refreshing.
As well as satisfying consumers with products that are healthy, flavorful and non-alcoholic, Strangelove's marketing is the perfect blend of authenticity, transparency and most of all, humor that so many young Millennial consumers find refreshing.
Trend Themes
1. Comedic Marketing - Brands can use humor in their marketing to appeal to young Millennial consumers.
2. Authentic Product Naming - Unique and honest names that reveal the personality of the product can make it stand out.
3. Transparency in Advertising - Being transparent about a product's taste and ingredients can help build trust with consumers.
Industry Implications
1. Non-alcoholic Beverages - Brands can use humor and authentic naming to differentiate their non-alcoholic beverage products in a crowded market.
2. Graphic Design - Creative graphic design can help brands visually convey their message and humor in beverage advertising.
3. Marketing and Advertising - Incorporating transparency and comedic elements in marketing campaigns can help brands connect with younger consumers.
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