The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
Laura McQuarrie — October 8, 2016 — Fashion
References: london-olios & eventmagazine
In a move to make the experience of enjoying wine and beer less serious and more enjoyable to the masses, these alcohols are being promoted with accessible, unusual and unique drink pairings such as pizza, burgers, inexpensive candy bars and even edible insects. In celebration of London Cocktail Week this year, French artisan spirit Sauvelle is hosting a pop-up experience that pairs cocktails with items that can't be consumed—sneakers.
The 'Classics & Classics' pop-up will see Sauvelle teaming up with the footwear experts at The Drop Date to make these unique cocktail and footwear pairings. One cocktail to look out for at the event is the 'Shady and Rainy' cocktail, which promises to put a novel new twist on the iconic "dark and stormy."
Other than sampling drinks, attendees will also be albe to partake in Reebok Workouts and peruse nightly art exhibitions.
The 'Classics & Classics' pop-up will see Sauvelle teaming up with the footwear experts at The Drop Date to make these unique cocktail and footwear pairings. One cocktail to look out for at the event is the 'Shady and Rainy' cocktail, which promises to put a novel new twist on the iconic "dark and stormy."
Other than sampling drinks, attendees will also be albe to partake in Reebok Workouts and peruse nightly art exhibitions.
Trend Themes
1. Footwear Bar Pop-ups - The rise of footwear bar pop-ups pairs cocktails and footwear in unique ways.
2. Unusual Drink Pairings - Alcohol companies are promoting their products with unusual and unique drink pairings, such as sneakers and cocktails.
3. Experiential Marketing - Companies are utilizing experiential marketing tactics to create memorable experiences for consumers, such as Sauvelle's pop-up cocktail and footwear event.
Industry Implications
1. Alcohol - Alcohol companies can explore innovative drink pairings to appeal to new audiences and increase sales.
2. Footwear - Footwear companies can collaborate with alcohol brands to create unique pop-up events that offer consumers a memorable and interactive experience.
3. Event Planning - Event planners can incorporate unique and unexpected pairings, such as alcohol and footwear, to create engaging and memorable experiences for attendees.
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