The 'SOCKO' Energy Drink Brand Focuses on Naturally Stimulating Drinks
Michael Hemsworth — March 1, 2016 — Lifestyle
References: drinksocko & prnewswire
Recently launched in Arizona, the 'SOCKO' energy drink brand hopes to bring two great options to the market for a variety of different consumers to enjoy. The original flavor of 'SOCKO' is sweetened with 100% pure cane sugar to decrease the prevalence of high-fructose corn syrup.
The 'SOCKO' energy drink brand also offers a 'Slim' option that is just ten calories to help offer a low-calorie option for those on restrictive diets. The 'SOCKO' energy drinks are set to be distributed through the Southern Wine and Spirits of Arizona brand.
The simple, cool color cans of the 'SOCKO' energy drinks are intended to create a product that doesn't seem too extreme or stimulating like others on the market. Instead, the boost that 'SOCKO' provides will be more mellow and enjoyable.
The 'SOCKO' energy drink brand also offers a 'Slim' option that is just ten calories to help offer a low-calorie option for those on restrictive diets. The 'SOCKO' energy drinks are set to be distributed through the Southern Wine and Spirits of Arizona brand.
The simple, cool color cans of the 'SOCKO' energy drinks are intended to create a product that doesn't seem too extreme or stimulating like others on the market. Instead, the boost that 'SOCKO' provides will be more mellow and enjoyable.
Trend Themes
1. Cane Sugar Energy Drinks - Opportunity for disruptive innovation: Explore alternative natural sweeteners to further reduce the prevalence of high-fructose corn syrup in energy drinks.
2. 'slim' Low-calorie Energy Drinks - Opportunity for disruptive innovation: Develop innovative low-calorie energy drink options that cater to health-conscious consumers on restrictive diets.
3. Mellow Energy Boost - Opportunity for disruptive innovation: Create energy drinks that provide a more subtle and enjoyable boost, targeting consumers who seek a less extreme stimulation.
Industry Implications
1. Beverage Industry - Opportunity for disruptive innovation: Introduce new energy drink formulations and flavors that align with consumer preferences for natural ingredients and healthier options.
2. Food and Beverage Distribution - Opportunity for disruptive innovation: Develop efficient distribution networks to expand the availability of cane sugar and low-calorie energy drink options to a wider consumer market.
3. Health and Wellness - Opportunity for disruptive innovation: Combine the energy drink market with the health and wellness industry by creating energy drinks that support overall well-being and cater to specific dietary needs.
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