Pinkbox Doughnuts Launched Two New Co-Branded Doughnut Collections
Colin Smith — August 1, 2024 — Marketing
References: pinkboxdoughnuts & qsrmagazine
Pinkbox Doughnuts has introduced a new range of school-themed and Las Vegas Raiders specialty treats to mark the beginning of the school year and the pre-season football period. The school-themed doughnuts include the “#1 Teacher,” a red frosted raised shell filled with apple pie filling and topped with apple décor and a pretzel stick, and “Learning My ABC’s,” a white frosted raised bar topped with ABC décor. These doughnuts will be available in stores and online from August 12 to August 16, coinciding with the first week of school for most students in the Las Vegas valley.
In addition to the school-themed treats, Pinkbox Doughnuts is also offering a variety of Las Vegas Raiders-themed doughnuts. These include “The Raider,” a chocolate cake topped with cookies n cream buttercream, covered with silver icing, candy décor, a pirate patch, and an official Raiders flag, and “Raiders Football,” a white frosted raised football shell filled with Bavarian cream and topped with Raiders football décor. These specialty doughnuts will be available at all Pinkbox Doughnuts locations and at the Pinkbox Doughnut Kiosk in Allegiant Stadium during Raiders games.
Image Credit: Pinkbox Doughnuts
In addition to the school-themed treats, Pinkbox Doughnuts is also offering a variety of Las Vegas Raiders-themed doughnuts. These include “The Raider,” a chocolate cake topped with cookies n cream buttercream, covered with silver icing, candy décor, a pirate patch, and an official Raiders flag, and “Raiders Football,” a white frosted raised football shell filled with Bavarian cream and topped with Raiders football décor. These specialty doughnuts will be available at all Pinkbox Doughnuts locations and at the Pinkbox Doughnut Kiosk in Allegiant Stadium during Raiders games.
Image Credit: Pinkbox Doughnuts
Trend Themes
1. Co-branded Food Products - Partnerships between brands can attract niche markets by leveraging mutual fan bases to create unique, themed food offerings.
2. Seasonal-themed Marketing - Launching new products tied to specific seasons or events increases consumer engagement and drives timely interest.
3. Nostalgic Food Experiences - Combining beloved themes with food products taps into consumers' emotions and creates memorable experiences.
Industry Implications
1. Food and Beverage - Innovative collaborations and themed food items offer opportunities to diversify product lines and cater to various consumer interests.
2. Event and Entertainment - Themed food related to local sports teams or seasonal events enhances the overall experience for attendees and fans.
3. Retail and E-commerce - Limited-time product offerings can drive both in-store and online traffic through exclusive and timely marketing campaigns.
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