The Dr. Oetker Ristorante Range Now Includes Three New Flavors
Michael Hemsworth — September 6, 2023 — Lifestyle
The Dr. Oetker Ristorante range has been expanded in the UK with a series of premium products perfect for consumers to pick up as a convenient way to enjoy restaurant-quality fare from home.
The products include the Pepperoni Mozzarella Pesto pizza alongside the new Pollo Funghi Truffini and Salame Piccante Nduja within the Ristorante Primo sub-category. Each of the frozen pizza products are crafted with high-quality ingredients and call to mind some of the menu offerings one might find at a premium pizzeria. This will no doubt catch the attention of cost-conscious consumers looking to enjoy a restaurant-inspired meal from home as a way to save money on takeaway and delivery.
Senior Brand Manager Laura Robinson commented on the new additions to the Dr. Oetker Ristorante range saying, "We’re pleased to be able to announce our range of exciting new products to the frozen pizza category. We hope that Ristorante fans will enjoy the delicious new flavours and find new favourites within the Primo range.”
The products include the Pepperoni Mozzarella Pesto pizza alongside the new Pollo Funghi Truffini and Salame Piccante Nduja within the Ristorante Primo sub-category. Each of the frozen pizza products are crafted with high-quality ingredients and call to mind some of the menu offerings one might find at a premium pizzeria. This will no doubt catch the attention of cost-conscious consumers looking to enjoy a restaurant-inspired meal from home as a way to save money on takeaway and delivery.
Senior Brand Manager Laura Robinson commented on the new additions to the Dr. Oetker Ristorante range saying, "We’re pleased to be able to announce our range of exciting new products to the frozen pizza category. We hope that Ristorante fans will enjoy the delicious new flavours and find new favourites within the Primo range.”
Trend Themes
1. Increased Demand for Premium Frozen Pizza - The expansion of the Dr. Oetker Ristorante range with high-quality ingredients reflects the growing demand for premium frozen pizza options.
2. Restaurant-quality Meals at Home - Consumers looking to save money on takeaway and delivery can now enjoy restaurant-inspired meals from the comfort of their own home with the new Dr. Oetker Ristorante products.
3. Innovative Flavors in Frozen Pizza - The introduction of new flavors like Pollo Funghi Truffini and Salame Piccante Nduja disrupts the frozen pizza industry by offering unique options beyond traditional varieties.
Industry Implications
1. Frozen Food Industry - The expansion of the Dr. Oetker Ristorante range adds to the innovation happening within the frozen food industry.
2. Fast Food Delivery - With consumers increasingly opting for restaurant-quality frozen pizza, the fast food delivery industry may need to adapt to changing consumer preferences.
3. Premium Pizzerias - The new Dr. Oetker Ristorante products challenge premium pizzerias by offering a convenient and cost-effective alternative to dining out.
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