The Dr. Oetker Momenti Pizzas Have a Low-Calorie profile
Michael Hemsworth — September 20, 2019 — Marketing
The Dr. Oetker Momenti range of pizzas have been unveiled by the brand in the UK to offer consumers who are looking for a delicious, single-serve option when seeking to make a meal from home. The pizza line is influenced by the increased consumer demand for health-conscious food varieties as well as the growing number of occasions that call for just a single serving of food. The frozen pizzas come in three varieties that all feature Italian deli-style toppings, have an oval shape and contain 450 calories or less to make them ideal for solo consumption.
Senior Brand Manager - Pizza at Dr. Oetker UK Josephine Skinner spoke on the new Dr. Oetker Momenti range of pizzas saying, " We’re delighted to bring Momenti to the freezer aisle alongside our family of frozen pizza options. This new brand will reinvigorate the light meal options within the frozen pizza category by offering a portion-controlled option that still delivers on taste and flavor. We believe health conscious consumers often reject pizza because its size induces feelings of guilt for either eating too much or guilt for throwing away and wasting a portion they don’t finish. Momenti addresses these issues by providing the perfect pizza for one and we can’t wait to see the reception it receives from UK consumers once it hits the freezer aisle.”
Senior Brand Manager - Pizza at Dr. Oetker UK Josephine Skinner spoke on the new Dr. Oetker Momenti range of pizzas saying, " We’re delighted to bring Momenti to the freezer aisle alongside our family of frozen pizza options. This new brand will reinvigorate the light meal options within the frozen pizza category by offering a portion-controlled option that still delivers on taste and flavor. We believe health conscious consumers often reject pizza because its size induces feelings of guilt for either eating too much or guilt for throwing away and wasting a portion they don’t finish. Momenti addresses these issues by providing the perfect pizza for one and we can’t wait to see the reception it receives from UK consumers once it hits the freezer aisle.”
Trend Themes
1. Single-serve Food - Opportunity for creating portion-controlled meals that cater to consumers seeking convenient, individual-sized options.
2. Health-conscious Food - Disruptive potential in developing healthier food varieties that align with consumer demand for low-calorie and nutritious options.
3. Convenience Foods - Innovation opportunities in providing ready-to-eat meals that are quick and easy to prepare, targeting time-conscious consumers.
Industry Implications
1. Frozen Food - Potential for expanding the frozen food market by introducing single-serve options that offer both convenience and health benefits.
2. Food Packaging - Opportunity for packaging companies to develop individual-sized containers that maintain food quality and freshness for single-serve meals.
3. Food Delivery - Disruptive potential in the food delivery industry by catering to the increasing demand for single-serve, healthy meal options that can be conveniently delivered.
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