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Running-Inspired Athletic Apparel

Clean the Sky - Positive Eco Trends & Breakthroughs

The DOXA Fall/Winter 2019 Capsule is Highly Versatile

— October 10, 2019 — Lifestyle
The new DOXA Fall/Winter 2019 collection celebrates the Danish label's dedication to athletics, specifically running. The new range is perfect for the track as well as cross country and more, making the designs versatile. The small seasonal capsule is produced in Denmark's Herning.

Notably, this time around, the label crafts its inaugural products with Denmark's technical merino wool. In addition to the fall-ready goods, DOXA also unveils its new collection entitled 'RUN | RECYCLE | REPEAT.' This range shines a spotlight on sustainability and draws awareness to the issues that arise, whilst tackling these same issues by creating the products from recycled polyester materials that are created from gathering old plastic water bottles.


Image Credit: DOXA
Trend Themes
1. Athletic Apparel - Disruptive innovation opportunity: Create sustainable athletic apparel made from recycled materials to address environmental concerns.
2. Versatile Designs - Disruptive innovation opportunity: Develop multi-functional athletic apparel that can be used across various sports and activities for increased convenience and adaptability.
3. Sustainable Fashion - Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion collections to meet the growing demand for environmentally conscious products.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Incorporate recycled materials into sportswear manufacturing processes to reduce environmental impact and promote sustainability.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced techniques for transforming recycled materials, such as plastic water bottles, into high-quality textiles for use in apparel production.
3. Sustainability Consulting - Disruptive innovation opportunity: Provide strategic guidance and solutions to fashion industry brands seeking to incorporate sustainable practices and materials into their collections.
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