The Double Grill and Bar Steakhouse Grilled Its Own Billboard
Angela Rajic — January 4, 2014 — Marketing
References: youtube & creativecriminals
The Double Grill and Bar in Russia has created a unique Billboard advertisement with its flaming steak billboard. A billboard of a raw steak was erected beside a road. Overnight, the billboard was set aflame, and the steak was grilled. The fire was then put out, and a portion of the billboard ripped away to reveal the logo for the Double Grill and Bar and its phone number.
This flaming billboard is a clever and innovative way to use the standard billboard format to really catch the attention of drivers and prospective customers. From a purely practical point of view, the fire would make the billboard considerably easier to see at night. Aesthetically, the sight of a flaming steak will undoubtedly pique passerby attention.
This flaming billboard is a clever and innovative way to use the standard billboard format to really catch the attention of drivers and prospective customers. From a purely practical point of view, the fire would make the billboard considerably easier to see at night. Aesthetically, the sight of a flaming steak will undoubtedly pique passerby attention.
Trend Themes
1. Flaming Billboard Advertising - Innovative use of billboard advertising that incorporates fire to capture audience attention.
2. Creative Outdoor Advertising - Exploring new and unique ways to make outdoor advertisements stand out and better engage audiences.
3. Interactive Marketing Tactics - Engaging audiences through immersive and interactive advertising experiences.
Industry Implications
1. Marketing and Advertising - Innovative marketing and advertising opportunities that use new tactics to produce more effective campaigns.
2. Food and Beverage - Opportunities to creatively showcase food and beverage offerings while leveraging innovative marketing tactics.
3. Hospitality - Opportunities to innovate guest experiences and attract new customers through innovative and creative marketing campaigns.
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