Doritos Make Your Own is as Hard as it Looks
Harris Jay Rosenberg Alterman — January 25, 2012 — Marketing
The Doritos Make Your Own entry for the Doritos Crash the Superbowl 2012 contest seems like a winner. Sadly, it was not selected and will not air during the Super Bowl; however, that doesn't mean that this advertisement isn't a gem of gems.
The commercial starring Byron Brown is an instructional video on how to make your own Doritos. The process is much more difficult than one would think as one must hunt down a unicorn and milk it for its tears. The final product is this scrumptious, cheesy snack, which can also be hard to replicate as often what comes out of the oven is gold coins (which is just terrible).
This recipe is only for highly experienced chefs who have studied the Doritos Make Your Own commercial hundreds of times and should not be attempted by any one who doesn't believe in magic.
The commercial starring Byron Brown is an instructional video on how to make your own Doritos. The process is much more difficult than one would think as one must hunt down a unicorn and milk it for its tears. The final product is this scrumptious, cheesy snack, which can also be hard to replicate as often what comes out of the oven is gold coins (which is just terrible).
This recipe is only for highly experienced chefs who have studied the Doritos Make Your Own commercial hundreds of times and should not be attempted by any one who doesn't believe in magic.
Trend Themes
1. DIY Snack Trends - Opportunity for companies to create DIY snack kits to cater to the growing demand for unique and customizable snacks.
2. Innovative Advertising Trends - Opportunity for brands to create engaging and instructional commercials that captivate audiences and promote their products.
3. Niche Ingredient Sourcing Trends - Opportunity for companies to explore unique and exotic ingredients for snacks, offering consumers a one-of-a-kind flavor experience.
Industry Implications
1. Food and Beverage Industry - Disruptive innovation opportunity for snack companies to explore new product offerings and captivating advertising strategies.
2. Home Cooking Industry - Opportunity for companies to provide DIY snack-making kits and recipes for aspiring chefs to create their own unique snacks at home.
3. Marketing and Advertising Industry - Opportunity for advertising agencies to create engaging and instructional commercials for brands and products, capturing the attention of consumers.
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