The Flavor of Doritos HeatWave Changes from BBQ to Spicy
Mary Van Puymbroeck — June 3, 2017 — Lifestyle
References: doritos & prnewswire
Just in time for summer, the new Doritos HeatWave tortilla chips have arrived with a dual-personality.
The flavor of this snack starts out quite tame with a pleasant but not at all over-powering BBQ taste and then suddenly changes to a bold and spicy BBQ chilli. The effect of these is a fun, unexpected twist on a classic snack. This new flavor experience is also available in a chipotle cream and chilli combination.
The commercial for the Doritos HeatWave depicts a man who has adopted an animatronic baby dragon that is sweet as can be, but wreaks havoc everywhere he goes with his fiery breath. The ad has a zany sense of humor the brand is known for in its marketing.
The flavor of this snack starts out quite tame with a pleasant but not at all over-powering BBQ taste and then suddenly changes to a bold and spicy BBQ chilli. The effect of these is a fun, unexpected twist on a classic snack. This new flavor experience is also available in a chipotle cream and chilli combination.
The commercial for the Doritos HeatWave depicts a man who has adopted an animatronic baby dragon that is sweet as can be, but wreaks havoc everywhere he goes with his fiery breath. The ad has a zany sense of humor the brand is known for in its marketing.
Trend Themes
1. Flavor-changing Snacks - Opportunity for snack companies to explore unique flavor combinations that provide a surprising taste experience.
2. Humorous Marketing Campaigns - Chance for brands to showcase their playful side and connect with consumers through funny and memorable advertisements.
3. Seasonal Product Launches - Space for brands to capitalize on seasonal themes and release limited-edition products that cater to the customers’ preferences during specific times of the year.
Industry Implications
1. Snack Food Industry - New flavor combinations and unique product designs can help companies gain a competitive edge and attract new customers.
2. Advertising Industry - Innovative and humorous marketing campaigns can grab consumers’ attention and help brands stand out in a saturated market.
3. Seasonal Consumer Products Industry - By focusing on seasonal themes and preferences, companies can create products that align with consumer needs and increase brand loyalty.
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