DoorDash's 'DashPass' Offers Free Delivery on Orders Over $15
Laura McQuarrie — August 9, 2018 — Lifestyle
References: twitter & foodandwine
For those who frequently use DoorDash and are looking to avoid delivery fees, DoorDash's 'DashPass' has been introduced as an all-new monthly subscription service for $9.99. With this service, members are able to get free delivery on all orders they place over $15, which will certainly be of value to frequent customers. As DoorDash suggests, "a DashPass membership pays for itself with just three orders per month."
Additionally, the new subscription service offers a range of other benefits for members, such as access to exclusive promotions, discounts and more.
As delivery fees tend to fluctuate from just under a dollar to a few dollars based on region and participating restaurants, this new service offers an alternative to a flat fee pricing scheme for DoorDash's regular service.
Additionally, the new subscription service offers a range of other benefits for members, such as access to exclusive promotions, discounts and more.
As delivery fees tend to fluctuate from just under a dollar to a few dollars based on region and participating restaurants, this new service offers an alternative to a flat fee pricing scheme for DoorDash's regular service.
Trend Themes
1. Monthly Delivery Subscriptions - DoorDash's 'DashPass' introduces a monthly subscription service for free delivery on orders over $15, disrupting the traditional pay-per-delivery model.
2. Value-added Benefits - The new DoorDash subscription service offers exclusive promotions, discounts, and more, providing additional value to frequent customers.
3. Alternative Pricing Models - DoorDash's 'DashPass' offers an alternative to flat fee pricing with fluctuating delivery fees, allowing for more flexibility in cost for customers.
Industry Implications
1. Food Delivery - The introduction of monthly delivery subscriptions disrupts the traditional pay-per-delivery model and adds value to the food delivery industry.
2. Subscription Services - DoorDash's 'DashPass' subscription service highlights the growing trend of value-added benefits and exclusive offers within the subscription services industry.
3. Pricing and Payment - DoorDash's alternative pricing model with fluctuating delivery fees challenges the conventional flat fee pricing structure, opening up opportunities for innovation in the pricing and payment industry.
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