BAND-AID Brand x CARE Packs Support Frontline Heroes & Caregivers
Laura McQuarrie — September 21, 2020 — Social Good
References: carepackage.org & prnewswire
To commemorate its 100th anniversary, BAND-AID Brand is inviting consumers to send BAND-AID Brand x CARE Packages to support frontline heroes and caregivers. The CARE organization got its start sending CARE Packages at the end of World War II to deliver food and supplies to survivors and this partnership was created to comfort, care for and protect frontline workers during a pandemic.
The BAND-AID Brand x CARE Packages are available at different levels—a $28 donation helps to provide personal protective equipment for an international medical professional, $58 provides two Health Worker Starter Packs to community frontline workers and $92 helps to share Newborn Baby Health Kits stocked with essentials to multiple families.
As part of its milestone celebrations, BAND-AID Brand is supporting 100 Days of Care and reflecting on 100 years of care.
Image Credit: BAND-AID Brand
The BAND-AID Brand x CARE Packages are available at different levels—a $28 donation helps to provide personal protective equipment for an international medical professional, $58 provides two Health Worker Starter Packs to community frontline workers and $92 helps to share Newborn Baby Health Kits stocked with essentials to multiple families.
As part of its milestone celebrations, BAND-AID Brand is supporting 100 Days of Care and reflecting on 100 years of care.
Image Credit: BAND-AID Brand
Trend Themes
1. Frontline Care Packages - The trend of sending care packages to support frontline heroes and caregivers is growing, and companies can explore partnerships to provide support.
2. Health Worker Starter Packs - The creation and distribution of starter packs for community frontline workers is a new trend that presents opportunities for startups specializing in personal protective equipment and healthcare supplies.
3. Newborn Baby Health Kits - The trend of providing newborn baby health kits stocked with essentials presents opportunities for companies specializing in baby and infant supplies to partner with organizations looking to support families.
Industry Implications
1. Healthcare - The healthcare industry can explore partnerships with companies to provide personal protective equipment and other essential supplies for frontline heroes and caregivers.
2. Personal Protective Equipment - The personal protective equipment industry can expand its offerings to include health worker starter packs that cater to individual needs of community frontline workers.
3. Baby and Infant Supplies - The baby and infant supplies industry can look to partner with organizations and companies to support families by providing newborn baby health kits filled with essentials.
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