The Donut Monster Brand is Looking to Expand to Brick and Mortar
Mishal Omar — September 5, 2017 — Lifestyle
References: kickstarter
The Donut Monster brand offers donuts made from scratch and has been operating for three years online -- now the brand is expanding by seeking to open its own retail space.
The retail space will be located in downtown Hamilton, and will run every day, for seven day a week. Much like traditional desserts shops, but offering donuts instead of ice cream or baked goods, the store will offer a range of new and unique donut flavors each week.
Some of the donuts the brand is known for, and will be offering in its new store, include the Roasted Sweet Potato Fritter, the Baklava donut, the Yogurt and Honeycomb donut, and the Double Almond donut. The Donut Monster also sources its ingredients locally, ensuring that it supports small businesses such as itself.
The retail space will be located in downtown Hamilton, and will run every day, for seven day a week. Much like traditional desserts shops, but offering donuts instead of ice cream or baked goods, the store will offer a range of new and unique donut flavors each week.
Some of the donuts the brand is known for, and will be offering in its new store, include the Roasted Sweet Potato Fritter, the Baklava donut, the Yogurt and Honeycomb donut, and the Double Almond donut. The Donut Monster also sources its ingredients locally, ensuring that it supports small businesses such as itself.
Trend Themes
1. Artisanal Donuts - The trend of offering unique and gourmet donut flavors presents an opportunity for innovative and creative donut shops.
2. Brick-and-mortar Expansion - The growth of online brands seeking to open physical retail spaces highlights the potential for disruptive innovation in the retail industry.
3. Local Ingredient Sourcing - The emphasis on supporting local businesses by sourcing ingredients locally creates opportunities for sustainable and community-driven food ventures.
Industry Implications
1. Bakery - The bakery industry can explore the trend of artisanal donuts and leverage unique flavors to attract customers.
2. E-commerce - The e-commerce industry can learn from online brands like The Donut Monster and consider expanding into physical retail spaces to enhance customer experiences.
3. Local Food and Agriculture - The local food and agriculture industry can collaborate with donut shops that prioritize locally sourced ingredients, promoting sustainable practices and supporting small businesses.
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