Don't Send Me a Card Invites You to Raise Money for a Cause
Jana Pijak — February 17, 2015 — Pop Culture
References: vimeo & dontsendmeacard
Don't Send Me a Card is a website that gives its users a chance to raise money for a good cause instead of spending it on a greeting card. Greeting cards can often be overpriced and are usually discarded shortly after they are given to their recipient.
The Don't Send Me a Card platform allows one to choose their occasion, select their charity and contribute the money they would have spent on a greeting card to this organization. Once they have completed this process, users can share their charitable donation on their friend or family member's social media channels. This charitable gift is a lot more rewarding than a traditional greeting card and ensures your money is given to a greater cause. This website is affiliated with two organizations, Trees for Cities and the Honeypot Children's Charity.
The Don't Send Me a Card platform allows one to choose their occasion, select their charity and contribute the money they would have spent on a greeting card to this organization. Once they have completed this process, users can share their charitable donation on their friend or family member's social media channels. This charitable gift is a lot more rewarding than a traditional greeting card and ensures your money is given to a greater cause. This website is affiliated with two organizations, Trees for Cities and the Honeypot Children's Charity.
Trend Themes
1. Charitable Gift Giving - Opportunity for businesses who offer this type of gift giving to differentiate themselves and tap into consumers seeking socially responsible alternatives to traditional gift giving.
2. Social Media Fundraising - Opportunity for companies that offer ways for users to share their charitable donation on social media channels to tap into the growing trend of online fundraising and social sharing of causes.
3. Disruptive Greeting Card Alternatives - Opportunity for businesses who offer innovative alternatives to traditional greeting cards to tap into consumers seeking more environmentally friendly and socially responsible options.
Industry Implications
1. E-commerce - Differentiation opportunity for e-commerce businesses who offer charitable gift giving options.
2. Social Media - Opportunity for social media platforms to offer fundraising features that cater to the growing trend of donating money to causes online.
3. Printing and Stationery - Opportunity for printing and stationery businesses to offer innovative and environmentally friendly alternatives to traditional greeting cards.
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