The Don't Google It Medical Campaign Reminds You to Be Wary of Web Searches
Laura McQuarrie — November 7, 2014 — Lifestyle
References: gezondheidenwetenschap.be & adverblog
'Don't Google It,' is a video that reminds you to consult a reliable source when you're sick rather than whipping yourself into a tizzy about what you find about possible symptoms online, which can often be extremely misleading and unreliable.
The ad comes from Gezondheid en Wetenschap, an online platform that provides a variety of reliable medical information. In the ad, the conditions of a guy who has a paper cut are made out to be way worse than they really are.
What's neat about this ad is that it was introduced using Google AdWords, so that every time someone did search for a specific symptom, the first results that would pop up would be this video, reminding them to look into a reliable source first.
The ad comes from Gezondheid en Wetenschap, an online platform that provides a variety of reliable medical information. In the ad, the conditions of a guy who has a paper cut are made out to be way worse than they really are.
What's neat about this ad is that it was introduced using Google AdWords, so that every time someone did search for a specific symptom, the first results that would pop up would be this video, reminding them to look into a reliable source first.
Trend Themes
1. Reliable Medical Information - The trend of promoting reliable medical information to counteract misleading online searches presents an opportunity for healthcare organizations to establish trust and credibility.
2. Web Wellness Awareness - The emergence of web wellness campaigns highlights the need for educating individuals about the dangers of relying solely on online searches for medical information, opening doors for companies to provide solutions and tools for informed decision-making.
3. Online Advertising Strategies - The utilization of Google AdWords to deliver targeted video ads provides an innovative way for organizations to deliver important messages and promote their services effectively.
Industry Implications
1. Healthcare - The healthcare industry can leverage web wellness campaigns to create innovative platforms that offer reliable medical information, debunking myths and promoting informed healthcare decisions.
2. Technology - Technology companies can develop tools and apps that help individuals distinguish between reliable and unreliable sources of medical information, ensuring web wellness and accurate self-diagnosis.
3. Marketing and Advertising - The use of targeted online advertising strategies like Google AdWords can revolutionize the way organizations convey important messages to consumers, highlighting the need for innovative marketing and advertising solutions.
2.6
Score
Popularity
Activity
Freshness
