These Bright Sandals Reference Donald Trump's Twitter Activity
Riley von Niessen — January 8, 2019 — Pop Culture
References: presidentflipflops & designboom
A brand by the name of President Flip Flops recently launched a trio of sandal designs that reference Donald Trump's Twitter activity, with each pair of the bright sandals featuring a different Tweet on either strap.
The purpose of this, explains the brand, is to make "A lighthearted poke at the political flip flops the President makes on Twitter." For the 'Electoral College Edition,' President Flip Flops includes two Tweets where the US leader offers opposing opinions on his views of the American electoral system at different times. Meanwhile, the 'Sources Edition' features Tweets that highlight his relationship with the media.
Currently, all three sandal designs are sold out online, however the brand has hinted that it will have more releases in the future. When consumers purchase a pair of the sandals, 10% of all sales are donated to the American Civil Liberties Union, which works to defend and advance civil liberties -- such as reproductive freedom and the right to protest.
Photo Credits: designboom, presidentflipflops
The purpose of this, explains the brand, is to make "A lighthearted poke at the political flip flops the President makes on Twitter." For the 'Electoral College Edition,' President Flip Flops includes two Tweets where the US leader offers opposing opinions on his views of the American electoral system at different times. Meanwhile, the 'Sources Edition' features Tweets that highlight his relationship with the media.
Currently, all three sandal designs are sold out online, however the brand has hinted that it will have more releases in the future. When consumers purchase a pair of the sandals, 10% of all sales are donated to the American Civil Liberties Union, which works to defend and advance civil liberties -- such as reproductive freedom and the right to protest.
Photo Credits: designboom, presidentflipflops
Trend Themes
1. Political Parody Fashion - Brands are capitalizing on political figures and making fashion with a humorous twist by including references to controversial opinions or actions that the politicians have taken.
2. Social Issue Advocacy - Businesses are partnering with politically engaged non-profits to donate a portion of sales in order to make contributions towards pressing social issues to promote their efforts towards corporate social responsibility
3. Humorous Pop Culture Influenced Design - Crossover humor and pop culture references demonstrate how unlikely motifs and patterns can be a branding tool for companies to increase visibility through unique and humorous designs.
Industry Implications
1. Fashion - Fashion brands are creating products that are inspired by notable current events and political figures in order to generate buzz and inspire customer engagement.
2. Non-profit - Non-profits working on social and political issues can leverage their partnerships with businesses to gain more exposure and funding through the donations or proceeds received from these collaborations.
3. Marketing & Advertising - Marketing firms create unique strategies that involve using humor and provocative content to promote a product or service to consumers.
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