The Don Bugito Snack Branding Hides Delicious Crickets Inside
Michael Hemsworth — May 19, 2018 — Marketing
References: donbugito & thedieline
The consumption of insects is slowly but surely becoming more appealing to consumers seeking out a sustainable way to stay fueled, which is seeing brands respond with revamped offering like with the Don Bugito snack branding.
The branding is the design work of Paloma Nieri and Carla Eráusquin, and is focused on Mexican symbolism that is vibrantly appealing from an aesthetic point of view. This makes them more appealing to consumers who might not be completely sold on the idea of eating cricket-based snacks and products.
The Don Bugito packaging identifies the inherent power that branding has when it comes to making food products appealing for consumers who might otherwise brush past them in the grocery store. The packaging highlights bold color choices that make them stand out to demand attention and ensure they get considered as a tasty, sustainable snack choice.
The branding is the design work of Paloma Nieri and Carla Eráusquin, and is focused on Mexican symbolism that is vibrantly appealing from an aesthetic point of view. This makes them more appealing to consumers who might not be completely sold on the idea of eating cricket-based snacks and products.
The Don Bugito packaging identifies the inherent power that branding has when it comes to making food products appealing for consumers who might otherwise brush past them in the grocery store. The packaging highlights bold color choices that make them stand out to demand attention and ensure they get considered as a tasty, sustainable snack choice.
Trend Themes
1. Sustainable Insect Consumption - Brands are responding to the growing appeal of sustainable insect consumption by offering revamped insect-based snack products.
2. Mexican Symbolism in Branding - Brands are incorporating vibrant Mexican symbolism in their packaging design to make insect-based snacks more visually appealing to consumers.
3. The Power of Packaging - The Don Bugito snack packaging demonstrates how effective branding and eye-catching packaging can make insect-based snacks more enticing to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of sustainable insect consumption by introducing new insect-based snack offerings.
2. Graphic Design - Graphic designers can capitalize on the trend of Mexican symbolism in branding by creating visually appealing packaging for insect-based products.
3. Marketing and Advertising - Marketing and advertising professionals can explore the power of packaging and branding to promote insect-based snacks as tasty and sustainable choices for consumers.
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