In Japan Baskin Robbins is Currently Celebrating Doll Festival
Lacey-Jane Walsh — February 28, 2014 — Lifestyle
References: kotaku & designtaxi
In celebration of Doll Festival, Baskin Robbins stores in Japan are currently selling ice cream dolls. These delectable treats are essentially little bowls of ice cream with edible faces planted on top. Kids don't really need extra reasons to eat ice cream, but they'll definitely be drawn in by these sugary doll faces.
These frozen treats are only available until March third, which leaves parents with only a few days left to treat their kids to these smiley goodies. This is a really clever way to celebrate Doll Festival. Each of these tempting ice cream characters has a different face with different details, making them almost as unique as real porcelain dolls.
Baskin Robbins has pretty much done the impossible with this project. They've made ice cream even more appealing to young people.
These frozen treats are only available until March third, which leaves parents with only a few days left to treat their kids to these smiley goodies. This is a really clever way to celebrate Doll Festival. Each of these tempting ice cream characters has a different face with different details, making them almost as unique as real porcelain dolls.
Baskin Robbins has pretty much done the impossible with this project. They've made ice cream even more appealing to young people.
Trend Themes
1. Ice Cream Dolls - Creating edible ice cream dolls with unique faces provides a novel and captivating dessert experience for customers.
2. Limited-time Offer - Offering ice cream dolls for a limited time creates a sense of urgency and drives customer loyalty and sales.
3. Clever Celebration Concepts - Incorporating creative concepts like ice cream dolls into celebrations enhances brand image and boosts customer engagement.
Industry Implications
1. Ice Cream - The ice cream industry can capitalize on the trend by introducing their own variations of ice cream dolls to attract customers and increase sales.
2. Food and Beverage - Companies in the food and beverage industry can explore innovative ways to incorporate edible dolls or figurines into their products to create a unique and memorable consumer experience.
3. Event Planning - Event planning companies can incorporate the concept of ice cream dolls into themed parties and celebrations to surprise and delight their clients.
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