Dogfish Head Beer 'Tweason'ale' is a Gluten-Free Ale
Katherinev123 — January 31, 2012 — Lifestyle
References: dogfish & brandchannel
With so many people suffering from celiac disease, more and more food brands and restaurants are releasing gluten-free options, and when it comes to beer, Dogfish Head Beer is one of the brands doing so.
Dogfish Head Beer is a company based in Delaware that has launched a gluten-free brew called 'Tweason'ale' that is fermented from sorghum syrup and buckwheat honey rather than the traditional barley foundation. The brand has also used strawberries, which they mash on a wood press, to create a subtle fruity flavor. According to the Washington Post, the beer has a "brisk, champagnelike carbonation and a subtle, sweet-tart fruitiness."
Set to be available in late January 2012, the gluten-free beer from Dogfish Head Beer will retail for $9.99 for a pack of four 12-ounce bottles.
Dogfish Head Beer is a company based in Delaware that has launched a gluten-free brew called 'Tweason'ale' that is fermented from sorghum syrup and buckwheat honey rather than the traditional barley foundation. The brand has also used strawberries, which they mash on a wood press, to create a subtle fruity flavor. According to the Washington Post, the beer has a "brisk, champagnelike carbonation and a subtle, sweet-tart fruitiness."
Set to be available in late January 2012, the gluten-free beer from Dogfish Head Beer will retail for $9.99 for a pack of four 12-ounce bottles.
Trend Themes
1. Gluten-free Beer - With more people suffering from celiac disease, the rise of gluten-free beer presents an opportunity for breweries to expand and tap into a growing market.
2. Alternative Brewing Ingredients - Using alternative ingredients like sorghum syrup and buckwheat honey in beer brewing can be an innovative way for breweries to create unique flavors.
3. Fruit-infused Beer - Fruit-infused and flavored beer, like Dogfish Head Beer's 'Tweason'ale', can offer a refreshing alternative to traditional brews and may be a source of competitive advantage for breweries.
Industry Implications
1. Brewing - Breweries can benefit from developing new, gluten-free products and experimenting with alternative ingredients to keep up with changing consumer preferences and demand.
2. Food and Beverage - As the trend of gluten-free options expands, food and beverage companies can innovate by offering a wider variety of products for those with celiac disease.
3. Health and Wellness - The increase in demand for gluten-free products highlights the opportunity for companies in the health and wellness space to capitalize on the trend and promote alternative, healthier options to consumers.
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