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DogTV on DirecTV is the World's First Television Channel for Dogs
Alyson Wyers — August 3, 2013 — Lifestyle
References: dogtv & fastcocreate
DogTV is the world's first dog television channel. It will be available on DirecTV starting August 1, 2013. All programming is planned for dogs. That's right -- dogs watching television, not just shows featuring our furry friends. Although, there is some of that too.
Just like children who might sit in front of the television after school as they wait for their parents to return home from work, DogTV is intended for dogs hanging out at home. Founder and chief content officer Ron Levi says, "They've got nothing to do, and boredom causes destruction of the house and irritation and barking." However, the idea isn't to create canine couch potatoes. The objective is to entertain and relax them.
While there is some debate over whether or not all dogs watch TV, content will be divided into three main categories: exposure, relaxation and stimulation. Currently dog television programming is being shown in the United States and Israel, with plans to expand further east soon.
Just like children who might sit in front of the television after school as they wait for their parents to return home from work, DogTV is intended for dogs hanging out at home. Founder and chief content officer Ron Levi says, "They've got nothing to do, and boredom causes destruction of the house and irritation and barking." However, the idea isn't to create canine couch potatoes. The objective is to entertain and relax them.
While there is some debate over whether or not all dogs watch TV, content will be divided into three main categories: exposure, relaxation and stimulation. Currently dog television programming is being shown in the United States and Israel, with plans to expand further east soon.
Trend Themes
1. Dog Television Channels - The trend of specialized television channels for dogs is gaining popularity, offering opportunities for unique content creation and advertising targeted towards dog owners.
2. Canine Entertainment - The trend of creating entertainment specifically designed for dogs presents opportunities for innovative products and services that address their mental and physical stimulation needs.
3. International Expansion - The trend of expanding dog television programming to other countries opens up new markets and potential partnerships for content distribution and advertising.
Industry Implications
1. Television Broadcasting - The television broadcasting industry can explore partnerships and collaborations with dog television channels to expand their content offerings and reach a niche audience.
2. Pet Products - The pet products industry can develop interactive toys and devices specifically catered to dogs' television watching experience, enhancing their engagement and entertainment.
3. Advertising and Marketing - The advertising and marketing industry can leverage the popularity of dog television channels to create targeted advertising campaigns and brand promotions aimed at dog owners.
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