Modeled After Speed Dating, Gardicanin Matches Up Pets, Owners and Sitters
Katie Cordrey — June 2, 2010 — Business
References: gardicanin.fr & lepost.fr
Gardicanin, a pet services company in Paris, organized the first French dog dating service event in May. What is to be an annual event facilitates meetings between dog owners, their pets and dog sitters. The 'DogDating' event which was modeled after speed dating, aims to match prospective clients with one of their 40,000 host families who can provide care for the family pet during the summer vacation season.
Partnering with Travel Wanimo and Auchan, Gardicanin promoted the dog dating service by offering prizes of dog toys, pet tents and other doggie delights as well a week-long vacation for two dog owners.
Photo Credit: ocregister
Partnering with Travel Wanimo and Auchan, Gardicanin promoted the dog dating service by offering prizes of dog toys, pet tents and other doggie delights as well a week-long vacation for two dog owners.
Photo Credit: ocregister
Trend Themes
1. Pet Matchmaking - Developing an online platform that matches pet owners with compatible dog sitters, modeled after speed dating events, could disrupt the pet services industry.
2. Vacation Pet Care - Creating specialized services that connect dog owners with host families who can care for their pets during vacation seasons has the potential to disrupt the traditional pet boarding industry.
3. Event-based Pet Services - Organizing regular pet-focused events like dog dating services can provide unique networking opportunities for pet owners, sitters, and service providers, leading to potential disruptive innovations in the pet industry.
Industry Implications
1. Pet Services - Incorporating the concept of dog dating into pet services can revolutionize how pet owners find suitable caregivers and sitters for their pets.
2. Travel - Collaborating with pet service companies like Gardicanin to provide vacation packages for pet owners during vacation seasons can disrupt the traditional travel industry by catering to a niche market.
3. Event Planning - Developing event planning services tailored specifically to pet-focused events, such as dog dating services, has the potential to disrupt the event planning industry by targeting the pet owner demographic.
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