The New Dodge Charger Commercial Collaborates with Fast Five
Peter Vallas — April 5, 2011 — Marketing
References: dodge & zercustoms
Dodge and the new upcoming blockbuster film Fast Five have collaborated for a thrilling car chase commercial. The Dodge Charger commercial features the new 2011 Charger and clips from Fast Five, with a slew of powerful Charger muscle cars.
The commercial begins with a car chase that features the mother of a young Victorian-dressed woman driving away from her daughter's boyfriend. The daughter pleads to her mom that he's the one she wants, but the mother does not approve of this sanction. The commercial acts out as a modern-day Romeo & Juliet, and as the man tries to jump onto the Dodge Charger, it proves much too fast for him as he falls off and rolls into an exploding shed.
The Dodge Charger commercial states that car chases make movies better, showing that even a boring love story can be turned into an adrenaline rush with a speedy chase scene.
The commercial begins with a car chase that features the mother of a young Victorian-dressed woman driving away from her daughter's boyfriend. The daughter pleads to her mom that he's the one she wants, but the mother does not approve of this sanction. The commercial acts out as a modern-day Romeo & Juliet, and as the man tries to jump onto the Dodge Charger, it proves much too fast for him as he falls off and rolls into an exploding shed.
The Dodge Charger commercial states that car chases make movies better, showing that even a boring love story can be turned into an adrenaline rush with a speedy chase scene.
Trend Themes
1. Collaborative Film Commercials - The collaboration between Dodge and Fast Five demonstrates the trend of film and automotive companies joining forces to create exciting and memorable commercials.
2. Modernizing Classic Stories - The modern-day Shakespeare theme in the Dodge Charger commercial highlights the trend of reimagining classic stories and bringing them into the contemporary world.
3. Emphasizing Action and Thrills - The emphasis on car chases and adrenaline rushes in the Dodge Charger commercial reflects the trend of utilizing action and thrills to capture audience attention and engagement.
Industry Implications
1. Film Production - The collaboration between Dodge and Fast Five opens up opportunities for film production companies to explore creative and unique ways to promote their movies.
2. Automotive Manufacturing - The partnership between Dodge and Fast Five presents an opportunity for automotive manufacturers to showcase their vehicles in exciting and cinematic advertisements.
3. Advertising and Marketing - The success of the Dodge Charger commercial demonstrates the potential for advertising and marketing agencies to create innovative and captivating campaigns that integrate storytelling and action.
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