DIY Living Ads Divulge the Distractions of Home Improvement
Amelia Roblin — July 8, 2011 — Art & Design
References: publicis & adsoftheworld
The concept of building your furniture yourself is a romantic one, and these DIY Living ads show that the process can also be quite simple.
Three prints designed by the Publicis advertising agency of Singapore capture three very different domestic scenes in which the customers of this out-of-the-box furnishing system appear to be quite satisfied in their own independent ways.
In the first advert a pair of children have overcome (perhaps with the help of their parents?) what must have been a hiccupless exercise to building their cupboard fort. The second is a snapshot of a woman who has been able to assemble a chair quickly enough to escape from a rat on her kitchen floor. Lastly the DIY Living ads picture a young couple who have finished with the quick construction of their dining room table in order to move onto more pressing intimate matters.
Three prints designed by the Publicis advertising agency of Singapore capture three very different domestic scenes in which the customers of this out-of-the-box furnishing system appear to be quite satisfied in their own independent ways.
In the first advert a pair of children have overcome (perhaps with the help of their parents?) what must have been a hiccupless exercise to building their cupboard fort. The second is a snapshot of a woman who has been able to assemble a chair quickly enough to escape from a rat on her kitchen floor. Lastly the DIY Living ads picture a young couple who have finished with the quick construction of their dining room table in order to move onto more pressing intimate matters.
Trend Themes
1. DIY Living - DIY Living is a trend that is disrupting the traditional furniture industry by empowering consumers to build their own furniture.
2. Out-of-the-box Furnishing Systems - Out-of-the-box furnishing systems are disrupting traditional furniture sales models by providing consumers with a DIY alternative.
3. Simplified DIY - The trend of simplified DIY is disrupting the home improvement industry by providing consumers with easy-to-use tools and instructions for building their own furniture.
Industry Implications
1. Furniture - The furniture industry has an opportunity for disruptive innovation through the development of out-of-the-box furnishing systems like DIY Living that empower consumers to build their own furniture.
2. Home Improvement - The home improvement industry has an opportunity for disruptive innovation by developing simplified DIY tools and instructions to make the building process easier for consumers.
3. Advertising - The advertising industry has an opportunity for disruptive innovation by developing creative campaigns like these DIY Living ads that capture the attention and imagination of consumers.
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