This Ad Promotes U.S. Forest Service's 'Discover the Forest' Campaign
References: discovertheforest.org & adweek
This clever advertisement promotes the U.S. Forest Service's 'Discover the Forest' campaign. The ad encourages outdoor activity and aims to reduce high consumption of technology among youth and children.
The commercial features a bus full of children who are taken to a lush forested area. They are all given a pair of what they think are virtual reality glasses, however, the glasses have nothing high-tech about them. The children walk through a curtain and they think they have entered an alternate reality until they remove the glasses. As the children take off the VR frames, they begin to smile as they take off to run around and play -- using only their imagination.
The 'Discover the Forest' campaign ad ends with a young girl's voice that whispers, "It's closer than you think." The ad encourages kids to embrace nature and maintain a healthy balance between technological devices and the real world.
The commercial features a bus full of children who are taken to a lush forested area. They are all given a pair of what they think are virtual reality glasses, however, the glasses have nothing high-tech about them. The children walk through a curtain and they think they have entered an alternate reality until they remove the glasses. As the children take off the VR frames, they begin to smile as they take off to run around and play -- using only their imagination.
The 'Discover the Forest' campaign ad ends with a young girl's voice that whispers, "It's closer than you think." The ad encourages kids to embrace nature and maintain a healthy balance between technological devices and the real world.
Trend Themes
1. Nature-inspired Virtual Reality Experiences - Opportunity for companies to create virtual reality experiences that promote outdoor exploration and inspire children to engage with nature.
2. Anti-tech Messaging in Advertising - Opportunity for brands to utilize advertising as a platform to promote anti-tech messaging and encourage healthy relationships with technology.
3. Imaginative Marketing Campaigns - Opportunity for brands to create imaginative and memorable marketing campaigns that engage and inspire their target audience.
Industry Implications
1. Advertising - Advertising industry has the opportunity to embrace the anti-tech messaging trend and create more ads that promote healthy relationships with technology
2. Entertainment - Entertainment industry has the opportunity to create nature-inspired virtual reality experiences that promote outdoor exploration and inspire children to engage with nature.
3. Tourism - Tourism industry has the opportunity to create immersive and imaginative marketing campaigns that inspire people to explore and discover new destinations.
1.8
Score
Popularity
Activity
Freshness
