Diptyque Celebrates Its History With First Wallpaper Collection
Niko Pajkovic — January 18, 2022 — Art & Design
References: diptyqueparis & design-milk
Luxury French fragrance brand Diptyque has announced the launch of its first-ever wallpaper collection. The new series will consist of ten signature designs borrowed directly from La Maison’s archive, paying tribute to the brand's founders: Desmond Knox-Leet, Christiane Montadre-Gautrot, and Yves Coueslant.
The commemorative collection celebrates the brand's 60-year history, leveraging its iconic visuals and art-deco designs. As a result, the wallpaper styles arrive in a variety of rich patterns, all boasting soothing hues, and nuanced textures. In order to create the collection, the brand opted to use a digital printing technique that utilizes non-woven paper instead of fabric. The company's method is both sustainable and highly precise, allowing them to print upwards of 20 colors on a single sheet.
Image Credit: Diptyque
The commemorative collection celebrates the brand's 60-year history, leveraging its iconic visuals and art-deco designs. As a result, the wallpaper styles arrive in a variety of rich patterns, all boasting soothing hues, and nuanced textures. In order to create the collection, the brand opted to use a digital printing technique that utilizes non-woven paper instead of fabric. The company's method is both sustainable and highly precise, allowing them to print upwards of 20 colors on a single sheet.
Image Credit: Diptyque
Trend Themes
1. Commemorative Wallpaper Collections - The trend of creating wallpaper collections that pay tribute to a brand's history can be seen as an opportunity for luxury and lifestyle brands to deepen their ties to their customers.
2. Digital Printing Techniques - The trend of utilizing digital printing techniques to create sustainable wallpapers can be seen as an opportunity for companies to reduce their ecological footprint and appeal to environmentally conscious consumers.
3. Iconic Visuals and Art-deco Designs - The trend of incorporating iconic visuals and art-deco designs in wallpaper collections can be seen as an opportunity for companies to create a unique and nostalgic experience for consumers while leveraging their brand's history.
Industry Implications
1. Luxury Fragrance Industry - The luxury fragrance industry can utilize commemorative wallpaper collections to expand their product offering and leverage their brand's history.
2. Home Decor Industry - The home decor industry can benefit from utilizing digital printing techniques to create sustainable wallpapers that appeal to environmentally conscious consumers.
3. Art and Design Industry - The art and design industry can incorporate iconic visuals and art-deco designs in wallpaper collections to create unique and nostalgic experiences for consumers and showcase their creativity.
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