The Dior 'Secret Garden Versailles' Short Merges Fine Art
Jordy E — May 4, 2012 — Pop Culture
The Dior 'Secret Garden Versailles' film showcases the labels Fall 2012 line in a way that has yet to be seen in the haute couture world. The short piece is centered around model Daria Strokus who finds herself in a magical Versailles castle. As the seconds unfold to the sounds of Depeche Mode, runway icons Melissa Stasiuk and Xiao Wen Ju also take the stage, bringing viewers into an enchanted French nursery.
The Secret Garden production was directed by the Netherlands-based photography duo Inez van Lamsweerde and Vinoodh Matadin who are well-known for their stylish collaborations. Their artistic vision oozed through the scenes, emphasizing the formal gowns and eccentric jewelry sported by Strokus, Stasiuk and Ju in imaginative ways. And while their fine art talent is readily apparent here, it has not taken away from the incredible display of clothing.
The Secret Garden production was directed by the Netherlands-based photography duo Inez van Lamsweerde and Vinoodh Matadin who are well-known for their stylish collaborations. Their artistic vision oozed through the scenes, emphasizing the formal gowns and eccentric jewelry sported by Strokus, Stasiuk and Ju in imaginative ways. And while their fine art talent is readily apparent here, it has not taken away from the incredible display of clothing.
Trend Themes
1. High Fashion Films - The trend of creating high fashion films offers an innovative way for fashion brands to showcase their collections and engage with audiences.
2. Enchanted Fashion Experiences - The trend of creating enchanted fashion experiences, such as the Dior 'Secret Garden Versailles' film, provides an opportunity for brands to transport viewers into a magical world and create a memorable brand experience.
3. Artistic Collaborations - The trend of collaborations between fashion brands and artistic talents, demonstrated by the partnership between Dior and photography duo Inez van Lamsweerde and Vinoodh Matadin, presents an opportunity for unique and visually captivating fashion campaigns.
Industry Implications
1. Fashion - The fashion industry can leverage high fashion films to showcase their collections and create immersive brand experiences.
2. Film and Entertainment - The film and entertainment industry can explore collaborations with fashion brands to create visually stunning and artistic short films.
3. Photography - The photography industry can engage with fashion brands to create captivating visuals that merge art and fashion in innovative ways.
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