The Dior Cruise 2022 Collection Fuses Antiquity and Athleticism
Laura McQuarrie — June 18, 2021 — Luxury
References: on.dior & fashionunited.uk
The Dior Cruise 2022 show is set to take place in Athens this July and this is a fitting location for the collection, which was inspired by Greece. The collection is described by the French fashion house as the "evocation of a surrealistic dream detailing the return to Earth of the Grecian goddess Irini" and it plays with elements of antiquity, athleticism and couture in a contemporary way.
Ahead of the show that's set to happen at the Panathenaic Stadium in Athens—the site of the 1896 Olympics—Dior released a video that expresses the mood of the Cruise 2022 collection. The one-minute "animated mood board" shares a montage of inspiring images like columns, all-white outfits, busts, travel getups and sculpted statues.
Ahead of the show that's set to happen at the Panathenaic Stadium in Athens—the site of the 1896 Olympics—Dior released a video that expresses the mood of the Cruise 2022 collection. The one-minute "animated mood board" shares a montage of inspiring images like columns, all-white outfits, busts, travel getups and sculpted statues.
Trend Themes
1. Greek-inspired Collections - The rise of Greek-inspired collections across various industries offer opportunities for brands to incorporate ancient inspirations in modern designs.
2. Athletic Couture - The combination of athletic and couture elements seen in the Dior Cruise 2022 Collection can inspire innovative designs in the intersection of fashion and sportswear.
3. Virtual Mood Boards - The use of animated mood boards, such as the one released by Dior ahead of their Cruise 2022 show, can provide a captivating visual representation of an upcoming collection and potentially be used in other creative endeavors.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the Greek and athletic elements seen in the Dior Cruise 2022 Collection to create innovative designs that mix historical references with modern-day influences.
2. Sportswear - The combination of athletic and couture elements can inspire the sportswear industry to create high-end apparel and accessories that merge functionality with elegance and style.
3. Advertising and Marketing - The use of animated mood boards can revolutionize the advertising and marketing industry, creating engaging and dynamic visuals that capture the essence of a brand or product in a unique and captivating way.
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