Chick-fil-A Lets Customers Use an NFC-Enabled Phone to Place an Order
Laura McQuarrie — October 24, 2019 — Lifestyle
References: chick-fil-a & nfcw
Chick-fil-A is now introducing a new mobile dine-in service that lets customers use a mobile phone to place an order and tap a numbered NFC tag on their table to confirm where they are sitting, so that their order can quickly be delivered to them within the restaurant. With this system in place at participating Chick-fil-A restaurants nationwide, customers are saved the hassle of having to stand in line or even place an order at the counter. This mobile dine-in service also has the advantage of enticing customers to add more to their original order, like dessert after the main meal, without having to return to the counter multiple times.
Knowing that customers are pressed for time, Chick-fil-A created an easy way to support individual guests, families and large parties.
Knowing that customers are pressed for time, Chick-fil-A created an easy way to support individual guests, families and large parties.
Trend Themes
1. Nfc-enabled Ordering - Opportunity for restaurants to implement NFC-enabled ordering systems to streamline the dine-in experience and distinguish themselves from competitors.
2. Contactless Payment - Opportunity for businesses to adopt contactless payment systems to enhance convenience, speed, and safety for customers.
3. Customizable Mobile Ordering - Opportunity for restaurants to provide a more personalized mobile ordering experience by allowing customers to customize their orders and pay through their mobile devices.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can gain a competitive edge and improve customer experience by adopting innovative technology like NFC-enabled ordering and contactless payment.
2. Mobile Payment Providers - Mobile payment providers have an opportunity to partner with restaurants and offer their technology to streamline the ordering and payment processes for customers.
3. Food Delivery Services - Food delivery services can enhance their offerings by providing customizable mobile ordering for customers who prefer to dine-in at restaurants.
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