Immersive Labs Amps Up Advertising with Smart Digital Signs
Salman Abdulaziz — April 28, 2011 — Marketing
References: immersivelabs
Immersive Labs has made the technology from the movie Minority Report come true.
This company has developed a billboard that can show different ads based on who is passing by it at the time. The billboard consists of an LCD screen and a camera, which takes pictures of the audience and determines their gender, age and attention span to show an ad that is relevant to them. The software, which is built using open source technology, also takes into consideration factors like weather, time of the day and day of the week to show relevat ads. For example, you may see an ad for a soft drink on a hot day and an ad for coffee on a cold one.
Immersive Labs has taken advertising to a totally new level!
This company has developed a billboard that can show different ads based on who is passing by it at the time. The billboard consists of an LCD screen and a camera, which takes pictures of the audience and determines their gender, age and attention span to show an ad that is relevant to them. The software, which is built using open source technology, also takes into consideration factors like weather, time of the day and day of the week to show relevat ads. For example, you may see an ad for a soft drink on a hot day and an ad for coffee on a cold one.
Immersive Labs has taken advertising to a totally new level!
Trend Themes
1. Personalized Advertising - Immersive Labs' billboard technology showcases the potential for personalized advertisements based on individual demographics and interests.
2. Audience Analytics - The use of cameras and software to analyze audience demographics and attention span presents opportunities for advertising companies to gain valuable insights and optimize their messaging.
3. Contextualized Advertisements - Immersive Labs' use of weather, time, and location data to display relevant ads opens up possibilities for creating contextualized advertising experiences.
Industry Implications
1. Outdoor Advertising - Immersive Labs' AI billboards disrupt and enhance the outdoor advertising industry by offering dynamic, targeted messaging to passersby.
2. AI Technology - The development of AI-powered billboards demonstrates the potential for AI technology to revolutionize the field of advertising and marketing.
3. Data Analytics - The use of audience data and analytics in advertising brings opportunities for data-driven decision-making and precision targeting within the advertising industry.
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