Auroboros' Biomimicry Collection Launched at London Fashion Week
Laura McQuarrie — June 16, 2021 — Luxury
References: auroboros & fashionunited.uk
London-based fashion label Auroboros launched its inaugural collection at London Fashion Week in partnership with the Institute of Digital Fashion, introducing a new generation of digital ready-to-wear fashion. The first-of-its-kind digital ready-to-wear collection was showcased as part of the British Fashion Council’s DiscoveryLab initiative and it rendered 14 nature-inspired styles on a physical model.
Dubbed Biomimicry, the collection fuses elements of nature and technology to create sci-fi looks for the metaverse. The full collection will be available to purchase directly from Auroboros and for a limited time via DressX. The digital collection not only explores ownership and the future of luxury fashion in new ways, it also offers a look at sustainable innovation beyond the constraints of physical garments and manufacturing.
Dubbed Biomimicry, the collection fuses elements of nature and technology to create sci-fi looks for the metaverse. The full collection will be available to purchase directly from Auroboros and for a limited time via DressX. The digital collection not only explores ownership and the future of luxury fashion in new ways, it also offers a look at sustainable innovation beyond the constraints of physical garments and manufacturing.
Trend Themes
1. Digital Ready-to-wear Fashion - Biomimicry collection from Auroboros illustrates the potential of creating digital designs that combine fashion and technology.
2. Sustainable Virtual Fashion - The Biomimicry collection from Auroboros showcases sustainable innovation beyond physical garments and manufacturing processes.
3. Metaverse Fashion - Auroboros's Biomimicry collection introduces sci-fi looks for the metaverse, creating new opportunities for fashion design in virtual spaces.
Industry Implications
1. Fashion Industry - The digital ready-to-wear collection from Auroboros offers a glimpse into the future of luxury fashion and the potential for ownership and sustainability beyond physical garments and manufacturing.
2. Technology Industry - The Biomimicry collection showcases the potential for technology to be fused with fashion, creating new opportunities for innovation and disruption in both industries.
3. E-commerce Industry - The limited-time availability of the Biomimicry collection via DressX provides an example of the potential for new e-commerce models for virtual fashion.
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