This Ad for the 'FOODsniffer' Likens Food Poisoning to an STD
Mantas Velykis — October 12, 2016 — Naughty
References: myfoodsniffer
Don't trust your nose because a digital nose by the name of 'Foodsniffer' is here to fight any kind of "Spoilage Transmitted Diseases." This crazy ad is here to make you look at food poisoning in a completely new light.
Developed in Europe using Swiss technology, the Foodsniffer is a handheld device for scanning meat, poultry and fish. After a scan, it can instantly tell if you still can eat whatever is on your plate or just bin it. So it might help you fight food waste as well.
To promote its invention, the company decided to reimagine food poisoning as an STD. The hilarious yet disturbing ad is filled with a tremendous amount of puns and not only visualizes these Spoilage Transmitted Diseases but shines a light on dangers in your fridge. As the ad reminds: "Always sniff before you swallow."
Developed in Europe using Swiss technology, the Foodsniffer is a handheld device for scanning meat, poultry and fish. After a scan, it can instantly tell if you still can eat whatever is on your plate or just bin it. So it might help you fight food waste as well.
To promote its invention, the company decided to reimagine food poisoning as an STD. The hilarious yet disturbing ad is filled with a tremendous amount of puns and not only visualizes these Spoilage Transmitted Diseases but shines a light on dangers in your fridge. As the ad reminds: "Always sniff before you swallow."
Trend Themes
1. Digitized Food Safety - New handheld scanning devices provide instantaneous results for food safety, leading to potential innovations in other food products and technologies.
2. Humorous Food Ads - Ad campaigns that use humor to educate consumers about food safety can attract attention and increase awareness in the market.
3. Anti-food Waste Tech - With technology like the Foodsniffer, businesses can also reduce food waste by ensuring only safe-to-eat products are sold, opening innovation opportunities in the food supply chain.
Industry Implications
1. Food Safety Technology - Developing innovative food safety technology could improve customer trust and loyalty, especially in the restaurant industry.
2. Food Advertising - Humorous and creative advertising campaigns can help food companies improve their brand awareness and reach a wider audience.
3. Food Waste Reduction - Scaling up technologies like the Foodsniffer can help retailers and grocery stores reduce food waste, which can be a major source of financial and environmental costs.
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