Kwik Stop is Rolling Out New Outdoor LED Displays
Michael Hemsworth — February 8, 2023 — Business
References: kwikstop.org & csnews
Kwik Stop has announced new outdoor LED displays that the convenience store retailer will be rolling out to 27 of its locations throughout Nebraska and Colorado to keep onlookers informed from afar.
The digital signs are set to replace the existing letter boards that were limited to how much information could be marketed and required manual changing to be updated. The new signs, provided by Watchfire, will enable passing motorists to quickly see gas prices, in-store specials and more at a single glance.
Director of Business Development Sean O'Neill commented on the new outdoor LED displays saying, "Our old signs were an eye-sore and we worried that this could cause potential customers to skip a visit. Now, our signage is clean, modern and crisp. Our stores have great curb appeal."
The digital signs are set to replace the existing letter boards that were limited to how much information could be marketed and required manual changing to be updated. The new signs, provided by Watchfire, will enable passing motorists to quickly see gas prices, in-store specials and more at a single glance.
Director of Business Development Sean O'Neill commented on the new outdoor LED displays saying, "Our old signs were an eye-sore and we worried that this could cause potential customers to skip a visit. Now, our signage is clean, modern and crisp. Our stores have great curb appeal."
Trend Themes
1. Outdoor LED Signage - The popularity of convenient and dynamic signage options for businesses to attract and retain customers who are more visually-oriented.
2. Digital Display Replacements - The increasing demand of businesses to upgrade their existing display technologies with the latest digital signage solutions that cater to the changing needs of their audience.
3. Real-time Content Display - The growing necessity of businesses to display real-time content that entices customers and provides them with relevant, up-to-date information and promotions.
Industry Implications
1. Retail - Digital signage solutions like the LED displays used by Kwik Stop are a disruptive innovation, offering convenience and an engaging way to display promotions, prices and other incentives in real-time to drive in-store traffic and sales.
2. Energy - Energy companies can benefit from real-time digital displays that help accurately reflect their fluctuating prices for gasoline or electric power to help customers make informed choices and maintain brand loyalty.
3. Advertising - Advertising and marketing agencies can leverage the power of LED signage to create more visually-appealing and targeted advertising campaigns that are more effective in reaching and engaging potential customers.
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