Natura is Introducing a Hygienic Solution for In-Store Scent Sampling
Laura McQuarrie — September 23, 2020 — Fashion
References: noarbrasil.br & premiumbeautynews
Due to the coronavirus pandemic, the beauty sampling experiences consumers used to know are being replaced by innovative new solutions like Natura's digital fragrance testing technology. At its brick-and-mortar stores in Brazil, Natura is introducing tablet-like devices that will replace paper catalogs. The solution will help to limit the number of testers and yet still offer a hygienic option for those who are looking to try before they buy.
Natura is introducing the MultiScent 20 electronic devices by Noar, which are said to reproduce odors and release a "dry scent." With this technology, consumers are said to be able to try several products in a row without getting confused with each unique scent or leaving residue in the air.
Image Credit: Natura
Natura is introducing the MultiScent 20 electronic devices by Noar, which are said to reproduce odors and release a "dry scent." With this technology, consumers are said to be able to try several products in a row without getting confused with each unique scent or leaving residue in the air.
Image Credit: Natura
Trend Themes
1. Digital Fragrance Testing - The rising demand for hygienic in-store fragrance testing highlights opportunities for disruptive innovation in digital fragrance testing technologies, such as Natura's MultiScent 20 electronic devices.
2. Contactless Sampling - Amidst the pandemic, there is a growing trend towards contactless sampling in beauty and fragrance retail, leading to opportunities for disruptive innovation in hygienic sampling solutions, like Natura's digital fragrance testing technology.
3. Scent Recognition - Scent recognition technology is becoming an increasingly important trend in the fragrance industry, presenting significant opportunities for disruptive innovation in scent recognition and reproduction, as seen in Natura's MultiScent 20 electronic devices.
Industry Implications
1. Beauty and Fragrance Retail - There is an opportunity for disruptive innovation in hygienic sampling solutions for the beauty and fragrance retail industry, in order to offer contactless and safe product testing experiences for customers.
2. Electronic Device Manufacturing - The growing trend towards digital fragrance testing technologies highlights opportunities for disruptive innovation in electronic device manufacturing, particularly in the production of hygienic and user-friendly fragrance testing devices, like Natura's MultiScent 20 electronic devices.
3. Scent Recognition and Reproduction - As the fragrance industry increasingly relies on scent recognition and reproduction technology, there is an opportunity for disruptive innovation in developing and improving these technologies, as seen in Natura's MultiScent 20 electronic devices.
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