The Girl Scouts 'Digital Cookie 2.0' Platform Will Debut at CES 2016
Katherine Pendrill — January 5, 2016 — Social Good
References: girlscouts.org & prnewswire
Girl Scouts has returned to CES to debut its 'Digital Cookie 2.0' platform. In recent years, organizations such as Girl Scouts have taken an interest in encouraging young women to explore future careers in STEM. Now the organization has developed a hands-on program that creates a more engaging learning experience for girls.
Digital Cookie 2.0 is an interactive web platform, which provides a hands-on learning experience that is both educational and entertaining. The newly enhanced website features a wide variety of games, videos, quizzes and other activities that teach girls about STEM-related fields. The platform is designed to address gender barriers and ensure that young women feel encouraged to pursue future careers in STEM.
In addition to debuting its new online platform, the organization will also host a Girls' STEM Summit at CES 2016. The summit will give 25 Girl Scouts the opportunity to interact with some of the top innovators in STEM as part of a guided tour of CES.
Digital Cookie 2.0 is an interactive web platform, which provides a hands-on learning experience that is both educational and entertaining. The newly enhanced website features a wide variety of games, videos, quizzes and other activities that teach girls about STEM-related fields. The platform is designed to address gender barriers and ensure that young women feel encouraged to pursue future careers in STEM.
In addition to debuting its new online platform, the organization will also host a Girls' STEM Summit at CES 2016. The summit will give 25 Girl Scouts the opportunity to interact with some of the top innovators in STEM as part of a guided tour of CES.
Trend Themes
1. STEM Education for Girls - The development of technology platforms that aim to encourage girls to pursue careers in science, technology, engineering and math presents opportunities for businesses and organizations to disrupt traditional gender expectations and encourage more girls to enroll in STEM courses.
2. Interactive Learning - The addition of gaming elements and interactive features onto traditional learning platforms presents an opportunity for businesses to increase engagement and attract a younger audience.
3. Guided Tours for Girls - Opportunities for girls to interact with top innovators in STEM at conferences and events create an avenue for companies and organizations in the industry to inspire the next generation to pursue careers in the field.
Industry Implications
1. Edtech - The development of engaging and interactive learning platforms with a focus on girls presents opportunities for EdTech companies to expand their markets and appeal to a wider audience.
2. Conference and Events - Companies in the conference and events industry can capitalize on the trend of guided tours for girls by creating experiences that give young women exposure to the world of STEM.
3. Nonprofit Organizations - Nonprofit organizations focused on improving access and opportunities for girls in STEM can leverage girl-targeted technology platforms and conferences to provide engaging educational experiences and inspire more girls to pursue careers in the field.
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