Diesel The Art of Color Campaign Offers a Bizarre Interactive Experience
Katherinev123 — June 29, 2012 — Marketing
There are really no boundaries when it comes to capturing the attention of fashion consumers, something the Diesel 'The Art of Color' campaign clearly demonstrates. This very offbeat campaign is a bit shocking when you first experience it, but its humorous concept makes you want to buy a pair of Diesel underwear.
The Diesel The Art of Color campaign comprises a promotional video, along with an interactive experience at the Diesel website. Part of the brand's overall Fresh & Bright campaign, this particular marketing program centers on the act of coloring underwear -- in the most bizarre way. In the ad, you'll see that the Diesel model gets his undies colored through licking devices, a spray and a the magical laser beam of a Unicorn.
The goal of the campaign, which features work by artists Benoit Créac’h and Julia Gaudard, was to give fans an unpredictable and interactive experience, and evoke in them the feeling of being a creator.
The Diesel The Art of Color campaign comprises a promotional video, along with an interactive experience at the Diesel website. Part of the brand's overall Fresh & Bright campaign, this particular marketing program centers on the act of coloring underwear -- in the most bizarre way. In the ad, you'll see that the Diesel model gets his undies colored through licking devices, a spray and a the magical laser beam of a Unicorn.
The goal of the campaign, which features work by artists Benoit Créac’h and Julia Gaudard, was to give fans an unpredictable and interactive experience, and evoke in them the feeling of being a creator.
Trend Themes
1. Interactive Marketing Campaigns - Developing unconventional and interactive marketing campaigns that capture consumers' attention and evoke an emotional response.
2. Humorous Advertising - Using humor as a strategy to create a memorable and engaging advertising experience that drives consumer desire.
3. Artistic Collaboration - Collaborating with artists to create unique and visually stimulating brand experiences that resonate with consumers.
Industry Implications
1. Fashion Apparel - Exploring disruptive innovation opportunities in the fashion apparel industry through unconventional and engaging marketing campaigns.
2. Advertising and Marketing - Embracing humor as a disruptive innovation tool in advertising and marketing to make brands stand out from the competition.
3. Art and Design - Leveraging artistic collaborations for disruptive innovation in art and design to create immersive experiences that connect with consumers.
5.8
Score
Popularity
Activity
Freshness
