Diesel Shows Unique Spirit in Fall/Winter Campaign
mediterranean — August 21, 2009 — Naughty
References: diesel & homotography.blogspot
Diesel is well-known for their head-scratching ads, and their new Fall/Winter campaign continues that legacy.
We've had a sneak peek at the concept with a curious Twink vs. Bear billboard earlier, and now we can confirm that the whole campaign is just as crazy.
Each of the offbeat Diesel ads comes with illustrations and cryptic copies that can be interpreted as deep social commentary or just plain nonsense.
Implications - In contemporary society, it is difficult for companies to gain attention from consumers, and shocking advertising is one way to garner recognition. Ads featuring nudity allows businesses to grab the attention of a customer and cement a memorable image of their brand into a buyer's mind.
We've had a sneak peek at the concept with a curious Twink vs. Bear billboard earlier, and now we can confirm that the whole campaign is just as crazy.
Each of the offbeat Diesel ads comes with illustrations and cryptic copies that can be interpreted as deep social commentary or just plain nonsense.
Implications - In contemporary society, it is difficult for companies to gain attention from consumers, and shocking advertising is one way to garner recognition. Ads featuring nudity allows businesses to grab the attention of a customer and cement a memorable image of their brand into a buyer's mind.
Trend Themes
1. Shocking Advertising - Opportunities for businesses to grab attention with provocative and memorable ads featuring nudity.
2. Cryptic Copies - The use of cryptic copies in ads as a way to provoke deep social commentary or create a sense of intrigue.
3. Offbeat Illustrations - The use of unconventional and quirky illustrations in ads to capture the imagination of consumers.
Industry Implications
1. Fashion - Fashion brands can embrace shocking advertising techniques to stand out in a crowded marketplace.
2. Graphic Design - Opportunities for graphic designers to create compelling cryptic copies that engage with consumers on a deeper level.
3. Art and Entertainment - Artists and entertainers can explore offbeat illustrations in their campaigns to create a unique and memorable brand identity.
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