DIBO
Andres Colmenares — January 12, 2007 — Business
DIBO is a retail project in Bogota, Colombia created to help young fashion and industrial designers show and sell their work. Paying a low-monthly fee the selected designers can use their given space in the store to place their clothes, shoes or accesories under their own brand.
After their re-opening on last december forced by an unexpected fire, local young brands as Cyclus (eco-friendly bags made of tires) and La Retro ( 80's inspired fashion label - www.laretro.com) have been using DIBO spaces as an strategic showcase, as the store is located in one of Bogota's more important streets for fashion retail ( Calle 122 ) where global brands as DIESEL , LEVIS, NIKE and MARITHE FRANCOIS GIRBAUD have big stores.
They expected in a near future to expand this interesting project in different cities and abroad.
Check out the Video.
After their re-opening on last december forced by an unexpected fire, local young brands as Cyclus (eco-friendly bags made of tires) and La Retro ( 80's inspired fashion label - www.laretro.com) have been using DIBO spaces as an strategic showcase, as the store is located in one of Bogota's more important streets for fashion retail ( Calle 122 ) where global brands as DIESEL , LEVIS, NIKE and MARITHE FRANCOIS GIRBAUD have big stores.
They expected in a near future to expand this interesting project in different cities and abroad.
Check out the Video.
Trend Themes
1. Supporting Young Designers - DIBO is a retail project created to help young fashion and industrial designers show and sell their work, providing an opportunity to support and nurture young talent in fashion and design.
2. Strategic Showcasing Spaces - The provision of retail spaces to designers in strategic locations such as Calle 122 in Bogota could be a concept to disrupt the fashion retail industry through partnerships and collaborations between local designers and established brands.
3. Low Monthly Fees - The arrangement of payment of low monthly fees for designers to showcase their work could disrupt traditional commission-based business models and provide another avenue for young designers to sell their works.
Industry Implications
1. Fashion Retail - This trend impacts the fashion retail industry and offers opportunities for established brands to partner and collaborate with young designers to expand or enhance their product offerings.
2. Design - This retail project offers disruptive innovation opportunities in the design industry by providing a platform for young industrial designers to showcase their work to a wider audience.
3. Fashion - The trend of supporting young designers through the provision of strategic showcasing spaces in retail stores could disrupt traditional fashion industry models and offer new opportunities to emerging designers.
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