The Diane von Furstenberg Evian Collaboration is Sleek and Whimsical
Katie Pagnotta — November 5, 2012 — Lifestyle
References: shop.evian.us & elle
The Diane von Furstenberg Evian collaboration represents the first time a female American designer was given the privilege to design the Evian bottle. Diane took a new approach to the design process and began brainstorming the significance water has in her own life. She found herself repeating words like "love," "life" and "water," thus, coming up with the slogan and title of the collection, "Water is Life is Love is Life is Water."
Diane shied away from the overtly designed concepts of past collaborators and kept the bottle sleek, minimalistic and emblazoned the bottle with her powerful words. The slogan has a lyrical quality and the font chosen on the final product is whimsical and ornamental.
Stemming from her consumption of Evian as a child, Diane expressed her devotion to the brand through her beautiful design. Look out for the limited edition bottles set to hit shelves November 5, 2012.
Diane shied away from the overtly designed concepts of past collaborators and kept the bottle sleek, minimalistic and emblazoned the bottle with her powerful words. The slogan has a lyrical quality and the font chosen on the final product is whimsical and ornamental.
Stemming from her consumption of Evian as a child, Diane expressed her devotion to the brand through her beautiful design. Look out for the limited edition bottles set to hit shelves November 5, 2012.
Trend Themes
1. Collaborative Designer Water Bottles - Collaborations between designers and water bottle companies to create unique and visually appealing designs that stand out in the crowded beverage market.
2. Personalized Bottle Slogans - Customized water bottle slogans that speak to the consumer's lifestyle and values, creating a personal connection to the brand and encouraging repeated purchases.
3. Minimalistic Packaging Designs - Designs that focus on simplicity and elegance, with subtle branding and minimalistic packaging for a sophisticated and refined look.
Industry Implications
1. Beverage - Beverage companies partnering with design professionals to create unique and appealing packaging that stands out on store shelves.
2. Fashion - Fashion brands collaborating with beverage companies to create limited edition collections that combine hydration and style.
3. Lifestyle - Brands using customized messaging on products to create a personal connection with consumers that reflects their lifestyles and values.
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