Diabetes Australia's Diabetes Week Commercial Chronicles Fears
Jana Pijak — October 26, 2015 — Lifestyle
References: diabetesvic.org.au & youtube
Inspired by phobias like galeophobia, the fear of sharks, or arachnophobia, a fear of spiders, Diabetes Australia's Diabetes Week ad suggests that more people should fear the chronic condition thanks to its staggering stats.
Stating that 2 million Australians are at high risk of developing Type 2 diabetes, the commercial also suggests that while the nation's residents may fear sillier things, they often ignore symptoms and risk factors that are centered around the chronic disease. While it starts out as a humorous study of various phobias, this commercial aims to increase diabetes awareness and educates viewers about disease prevention.
The Diabetes Week ad is not only humorous and attention-grabbing but is also optimistic, revealing that up to 58 percent of Australian diabetes cases can ultimately be prevented.
Stating that 2 million Australians are at high risk of developing Type 2 diabetes, the commercial also suggests that while the nation's residents may fear sillier things, they often ignore symptoms and risk factors that are centered around the chronic disease. While it starts out as a humorous study of various phobias, this commercial aims to increase diabetes awareness and educates viewers about disease prevention.
The Diabetes Week ad is not only humorous and attention-grabbing but is also optimistic, revealing that up to 58 percent of Australian diabetes cases can ultimately be prevented.
Trend Themes
1. Phobia-themed Health Campaigns - Companies could consider creating humorous ad campaigns that utilize common phobias to bring attention to health issues and drive awareness.
2. Preventative Health Messaging - Health organizations can create messaging that educates individuals on preventing chronic conditions such as diabetes, and highlight the positive outcomes of preventative health measures.
3. Humorous Health Awareness Campaigns - Creating witty and humorous ad campaigns can increase the visibility of important health issues and help engage a wider audience in healthcare education.
Industry Implications
1. Healthcare - Healthcare organizations can leverage humorous and attention-grabbing ad campaigns to bring awareness to health issues and encourage preventive care through screenings and checkups.
2. Marketing & Advertising - Marketing and advertising professionals can play a role in developing creative and witty campaigns to bring attention to health issues, and ultimately help improve public health outcomes.
3. Public Health - Public health officials can use creative campaigns to start conversations on important health topics, increase health literacy and reinforce healthy lifestyle choices.
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