The DHL Haute Couture Creates Magic with Garbage
Luisa Amanda Gomes — April 12, 2010 — Eco
References: claireharrison.fr & thetrendygirl.net
Made from bubble wrap, DHL Haute Couture is quite simply, inspiring. These are some magnificent gowns made out of garbage from packages. You'll never see refuse the same way ever again.
Crafted by designer Michael Michalsky in partnership with German agency Jung Von Matt, they have produced a line of haute couture made from materials that DHL is familiar with. So, if you ever run of ideas of what to do with packing material (other than driving everyone crazy with popping bubble wrap) you should consider turning it into an outfit.
Crafted by designer Michael Michalsky in partnership with German agency Jung Von Matt, they have produced a line of haute couture made from materials that DHL is familiar with. So, if you ever run of ideas of what to do with packing material (other than driving everyone crazy with popping bubble wrap) you should consider turning it into an outfit.
Trend Themes
1. Sustainable Fashion - The use of sustainable materials like bubble wrap for couture presents an opportunity for the fashion industry to embrace eco-friendly practices and reduce waste.
2. Upcycled Design - The concept of transforming waste materials, such as bubble wrap, into high-end fashion highlights the potential for upcycled design in the fashion industry, creating unique and environmentally conscious pieces.
3. Circular Economy - Through the creation of haute couture from discarded packaging materials, brands can explore the circular economy model, showcasing the potential for closed-loop systems and reducing the environmental impact of waste.
Industry Implications
1. Fashion - The fashion industry can adopt innovative approaches like using bubble wrap in couture to promote sustainability and circular economy practices, attracting eco-conscious consumers.
2. Packaging - The packaging industry has an opportunity to reconsider the value of materials like bubble wrap and explore new solutions that embrace the principles of circularity and upcycling.
3. Sustainable Design - The field of sustainable design can be inspired by using unconventional materials like bubble wrap in haute couture to create unique, eco-friendly products and challenge traditional design norms.
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