The DEWnited States Collection Represents All 50 United States
Laura McQuarrie — June 4, 2019 — Lifestyle
References: mountaindew & prnewswire
This summer, MTN DEW is celebrating the United States with the limited-edition DEWnited States Collection, which includes unique bottles to represent each of the 50 states. Inspired by the pride that fans have for their home states, the collectible bottles feature artwork that pays tribute to each distinct part of the country. To incentivize people to complete their soda collection by acquiring all 50 of the bottles in the series, MTN DEW is offering $100 pre-paid gift cards to its most devoted fans.
With a 15-second digital ad featuring buffalos, eagles and iconic American landmarks, MTN DEW is sharing an animated glimpse at some of the customized art from each of the states that can be seen on the soda labels that wrap the bottles in the DEWnited States Collection.
With a 15-second digital ad featuring buffalos, eagles and iconic American landmarks, MTN DEW is sharing an animated glimpse at some of the customized art from each of the states that can be seen on the soda labels that wrap the bottles in the DEWnited States Collection.
Trend Themes
1. Hyperlocal Packaging - Brands are using location-specific packaging to cater to customers and boost regional pride.
2. Collectible Marketing - Offering unique, collectible items promotes brand allegiance and can serve as a novel marketing strategy.
3. Incentivized Consumer Interest - Brands are using rewards programs and unique experiences to engage customers and incentivize repeat business.
Industry Implications
1. Beverage - Soda companies can use state-specific packaging to generate excitement and cater to regional tastes.
2. Marketing/advertising - Customized packaging can serve as a way to differentiate a brand and incentivize consumer engagement.
3. Retail - Offering collectible items like state-specific soda bottles can drive foot traffic to stores and increase sales.
6.3
Score
Popularity
Activity
Freshness
