Development Revolution Bucks Tradition, Gives Away 100% Profits
David Haynes — November 28, 2009 — Social Good
References: stores.shop.ebay & developmentrevolution.blogspot
Development Revolution is a leading brand in what appears to be a fast growing trend. DevRev, as it’s otherwise known, is one of many social enterprises that are in existence to simply give away 100% of the profits they earn.
Fighting poverty has long been on the agenda for governments and those in positions of power, but small ventures such as these often created by students or general do-gooders in the world bring the big fight against global poverty much closer to home.
Development Revolution’s main weapon is coffee. Could this be paving the way for a new generation of more socially aware businesses?
Fighting poverty has long been on the agenda for governments and those in positions of power, but small ventures such as these often created by students or general do-gooders in the world bring the big fight against global poverty much closer to home.
Development Revolution’s main weapon is coffee. Could this be paving the way for a new generation of more socially aware businesses?
Trend Themes
1. Social Enterprises - The trend of social enterprises gaining popularity has created opportunities for businesses to integrate giving back into their overall strategy.
2. 100% Profit Donation - The trend of businesses giving away 100% of their profits is a disruptive innovation opportunity that challenges traditional business models while creating social impact.
3. Impactful Commerce - The trend of socially aware business models highlights the opportunity for businesses to create an impact on the world while generating revenue.
Industry Implications
1. Coffee Industry - The coffee industry can capitalize on the trend of socially aware business models by creating partnerships with social enterprises like Development Revolution to promote sustainable and ethical sourcing practices.
2. Food and Beverage Industry - The food and beverage industry can integrate socially aware business models by donating a portion of profits to fight hunger and promote sustainable, healthy food practices.
3. Retail Industry - The retail industry can create a competitive advantage by partnering with social enterprises and highlighting their impact-driven business model to attract socially conscious consumers.
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