Ben & Jerry's Sells Dessert Bread Mixes on Its Factory Tours
Katherine Pendrill — June 5, 2019 — Lifestyle
For those lucky enough to go on a Ben & Jerry's factory tour, you can treat yourself to something truly special by picking up one of Ben & Jerry's Dessert Bread mixes. Unavailable in stores, the new quick bread mixes take Ben & Jerry's ice cream to a whole new level.
According to Instagrammer @ThreeSnackateers, Ben & Jerry's is offering Chocolate Fudge Brownie Mix and two different kinds of Ben & Jerry's Dessert Bread mixes at its Vermont factory store. Of the two quick bread mixes, the Chocolate Chip Cookie Dough Dessert Bread Mix appears to be a vanilla-flavored loaf, studded with Belgian chocolate chunks. On the other hand, the Chunky Monkey Dessert Bread Mix is a banana bread mixed with walnuts and chunks of fudge.
Image Credit: @threesnackateers.
According to Instagrammer @ThreeSnackateers, Ben & Jerry's is offering Chocolate Fudge Brownie Mix and two different kinds of Ben & Jerry's Dessert Bread mixes at its Vermont factory store. Of the two quick bread mixes, the Chocolate Chip Cookie Dough Dessert Bread Mix appears to be a vanilla-flavored loaf, studded with Belgian chocolate chunks. On the other hand, the Chunky Monkey Dessert Bread Mix is a banana bread mixed with walnuts and chunks of fudge.
Image Credit: @threesnackateers.
Trend Themes
1. Ice Cream-flavored Quick Breads - The trend of combining ice cream flavors with baked goods creates an opportunity for bakeries and restaurants to offer unique desserts.
2. Dessert Bread Mixes - The trend of selling specialty bread mixes exclusively on factory tours presents an opportunity for other food companies to create exclusive products to boost tourism revenue.
3. Social Media Marketing - The trend of Instagrammers sharing unique food finds highlights the importance of social media marketing for food companies to reach new customers.
Industry Implications
1. Bakery - Bakeries can innovate by creating new ice cream-flavored breads or partnering with well-known ice cream brands to offer exclusive items.
2. Tourism - Food companies can boost tourism revenue by creating exclusive products available only on factory or facility tours.
3. Food Retail - Exclusive food products such as the Ben & Jerry's dessert bread mixes can be used to drive sales and customer loyalty in retail settings.
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