M&M's Celebrates Its 75th Anniversary with New Packaging
Mishal Omar — August 30, 2016 — Lifestyle
References: finance.yahoo & prnewswire
This designer chocolate branding is the result of a collaboration between 'M&M's' and the Danish fashion designer Camilla Staerk.
The design collaboration is titled 'the 'M&M's by Staerk Designer Collection' and was made to celebrate the 75th anniversary of the well-known chocolate brand. Although M&M's is not known for its decadence, the labeling of these bags would say otherwise. It features the chocolate's logo along with sophisticated gold flecks or dark stripes, with subtle graphics and little else. In creating this packaging, Camilla Staerk aimed to celebrate the signature of both the M&M's brand and her own fashion label.
This designer chocolate branding adds a sophisticated touch of elegance to a well-known snack company that is not usually known for its luxurious packaging.
The design collaboration is titled 'the 'M&M's by Staerk Designer Collection' and was made to celebrate the 75th anniversary of the well-known chocolate brand. Although M&M's is not known for its decadence, the labeling of these bags would say otherwise. It features the chocolate's logo along with sophisticated gold flecks or dark stripes, with subtle graphics and little else. In creating this packaging, Camilla Staerk aimed to celebrate the signature of both the M&M's brand and her own fashion label.
This designer chocolate branding adds a sophisticated touch of elegance to a well-known snack company that is not usually known for its luxurious packaging.
Trend Themes
1. Designer Packaging - There is potential for other snack companies to collaborate with fashion designers to create unique and upscale packaging.
2. Celebrity Collaborations - Other consumer brands could explore collaborations with celebrities to elevate their branding and attract new customers.
3. Celebratory Collections - Brands could create special collections that celebrate milestones and anniversaries, creating excitement and driving sales.
Industry Implications
1. Consumer Goods - Companies in the consumer packaged goods industry could benefit from exploring ways to partner with designers to create unique and luxurious packaging.
2. Fashion - Designers and fashion houses could explore collaborations with consumer goods brands to expand their reach and gain new customers.
3. Food and Beverage - Food and beverage companies could create special collections to celebrate milestones and anniversaries, generating buzz and increasing sales.
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