This NZIA Design Trophy Was Created for the Recipient to Assemble
Laura McQuarrie — November 3, 2017 — Art & Design
References: nzia.co.nz & psfk
The 2017 design trophy handed out by the New Zealand Institute of Architects (NZIA) this year boasts an unusual feature—it must be assembled by the recipient, as it is presented as a flat-pack product.
The trophy, designed by Jamie McLellan, is packaged in a box that includes the two halves of the trophy, plus the required fasteners, tools and instructions for it all to be put together. As the flat-pack component of the design is a key part of the entire theme, the box features just as many careful design details as the award itself.
The interactive keepsake serves as a fun way to reward those in the field of architecture who are passionate about creating something from the ground up.
The trophy, designed by Jamie McLellan, is packaged in a box that includes the two halves of the trophy, plus the required fasteners, tools and instructions for it all to be put together. As the flat-pack component of the design is a key part of the entire theme, the box features just as many careful design details as the award itself.
The interactive keepsake serves as a fun way to reward those in the field of architecture who are passionate about creating something from the ground up.
Trend Themes
1. Flat-pack Design - New trend in design where products are presented as flat-pack and require assembly, creating an interactive and customizable experience for the recipient.
2. Interactive Keepsakes - Growing trend in awards and recognition where recipients are required to interact with the trophy, providing a unique and memorable experience.
3. Design Details - Increasing focus on the packaging and overall presentation of products, including trophies, with careful design details that enhance the user experience.
Industry Implications
1. Architecture - Opportunity for architectural organizations to adopt flat-pack design for awards and trophies, engaging recipients and reflecting the creativity of the field.
2. Design - Advancement of interactive keepsakes in the design industry, allowing designers to create unique and engaging award experiences for clients or peers.
3. Manufacturing - Increasing demand for customized and personalized products, such as flat-pack trophies, presents an opportunity for manufacturers to offer assembly kits and tools.
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