Emerge Energy Drink Cans Underwent a Design Refresh
Michael Hemsworth — March 1, 2016 — Lifestyle
References: emergestimulation & thegrocer
The recent design refresh as unveiled by Emergy energy drinks looks to garner a more premium aesthetic to help make the brand future-ready. Rather than focusing on animals or stereotypical imagery, the new Emerge energy drink cans are geometrical in aesthetic and focused on standing out.
While other brands on the market focus on extreme ideas, the Emerge energy drink design refresh is focused on bringing the brand into a new upmarket segment. The health-focused energy drink is looking to appear premium with a price point that's more affordable than expected.
With the energy drink market showing little sign of slowing down, the Emerge product lineup hopes to maintain current fans and grow the community through accessible yet premium products.
While other brands on the market focus on extreme ideas, the Emerge energy drink design refresh is focused on bringing the brand into a new upmarket segment. The health-focused energy drink is looking to appear premium with a price point that's more affordable than expected.
With the energy drink market showing little sign of slowing down, the Emerge product lineup hopes to maintain current fans and grow the community through accessible yet premium products.
Trend Themes
1. Geometric Aesthetics in Energy Drink Branding - Opportunity for brands to differentiate themselves by moving away from stereotypical imagery and focusing on geometric aesthetics.
2. Premiumization of Energy Drinks - Opportunity for brands to capture market share by focusing on making energy drinks more high-end and upmarket.
3. Affordable High-end Energy Drinks - Opportunity for brands to offer premium products at price points more accessible to the average consumer.
Industry Implications
1. Beverage Industry - Energy drink brands have an opportunity to differentiate themselves and capture market share with new and innovative branding strategies and premiumization of their products.
2. Marketing Industry - Branding agencies and marketing firms have an opportunity to work with energy drink companies to develop and execute branding strategies that focus on geometric aesthetics and premiumization.
3. Packaging Industry - Opportunities for packaging companies to work with energy drink brands to create visually striking and high-end packaging that appeals to consumers.
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