Shapeshifter Makes Sustainable Denim Clothing for Kids and Adults
Laura McQuarrie — October 23, 2019 — Eco
References: kickstarter
Shapeshifter makes environmentally friendly and ethically sound denim overalls for kids and adults using 100% cotton pre-consumer upcycled denim that's sourced from a closed-loop third-generation textile mill in Guatemala. Pieces like overall skirts and shorts are ethically manufactured in Australia and can even be accented with patches to create custom designs.
As part of introducing its third collection on Kickstarter, Shapeshifter created a simplified sewing pattern of its signature overalls for kids to help people make their very own pair. Additionally, the brand is also offering a Kickstarter exclusive in the form of sustainable denim fabric that can be used for other applications.
To support those who back the campaign, some rewards even offer multiple years worth of repairs, patching and customization services to ensure the longevity of the sustainable garments.
As part of introducing its third collection on Kickstarter, Shapeshifter created a simplified sewing pattern of its signature overalls for kids to help people make their very own pair. Additionally, the brand is also offering a Kickstarter exclusive in the form of sustainable denim fabric that can be used for other applications.
To support those who back the campaign, some rewards even offer multiple years worth of repairs, patching and customization services to ensure the longevity of the sustainable garments.
Trend Themes
1. Sustainable Fashion - Opportunities for upcycling fabrics, using eco-friendly materials, and promoting ethical manufacturing practices to meet growing consumer demand for sustainable clothing and accessories.
2. Custom and DIY Clothing - Providing simplified sewing patterns and offering customization services can empower consumers to create their own unique styles and build a more personal connection to their clothing.
3. Closed-loop Production - Adopting closed-loop textile production methods can reduce waste, lower costs, and improve sustainability for fashion brands.
Industry Implications
1. Fashion and Apparel - Increasing demand for sustainable and customizable clothing presents opportunities for brands to create ethical and eco-friendly apparel products.
2. Textile Manufacturing - Adopting closed-loop production methods and sourcing upcycled materials can improve sustainability and reduce costs in textile manufacturing.
3. Craft and DIY Supplies - Providing sustainable and customizable fabric options can appeal to environmentally conscious crafters and DIY enthusiasts.
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