G-Star RAW & Milliner Stephen Jones Collaborated on a Capsule
Laura McQuarrie — November 22, 2022 — Fashion
References: youtu.be & highsnobiety
G-Star RAW teamed up with master milliner Stephen Jones to create a capsule collection of denim hats that combine craftsmanship, avant-garde style and sustainability. The G-Star x Stephen Jones collection features five couture denim hat designs, all of which are created in a responsible Cradle to Cradle Gold Certified denim fabric.
As Stephen Jones says, "Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t." These designs push the limits of denim design and elevate a familiar material into high fashion.
Alongside the five haute couture styles in the capsule collection, there's a pair of limited-edition ready-to-wear designs in the form of a bucket hat and a baseball cap.
As Stephen Jones says, "Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t." These designs push the limits of denim design and elevate a familiar material into high fashion.
Alongside the five haute couture styles in the capsule collection, there's a pair of limited-edition ready-to-wear designs in the form of a bucket hat and a baseball cap.
Trend Themes
1. Sustainable Denim Fashion - The use of Cradle to Cradle Gold Certified denim fabric provides opportunities for eco-friendly and fashionable designs.
2. Collaborative Couture Capsules - Collaborations between fashion brands and milliners can create unique and high-end accessories that attract fashion-conscious consumers.
3. Elevated Denim Designs - Incorporating denim into high fashion designs can open up creative opportunities and increase brand awareness and recognition.
Industry Implications
1. Fashion and Apparel - Fashion brands can innovate with sustainable denim and collaborate with milliners to create unique designs for high-end consumers.
2. Textile Manufacturing - Manufacturing Cradle to Cradle Gold Certified denim fabric can differentiate textile companies in the sustainable fashion industry.
3. Luxury Retail - Luxury retailers can attract customers by offering unique and eco-friendly accessories such as couture denim hats created through collaborations between fashion brands and milliners.
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