The 'Delta Real Cool Cotton Underpants' Ad Channels Marilyn Monroe
Leslie Chen — January 30, 2014 — Marketing
References: grey & adsoftheworld
The iconic pop culture reference made in this ad for 'Delta Real Cool Cotton Underpants' may have you uncontrollably giggling to yourself.
Channeling Marilyn Monroe's legendary moment in 'The Seven Year Itch' - of her standing on top of a subway vent while her white dress blows upwards - this ad is not only a nod to the history of American culture but also quite humorous. Using a man dressed in a button-up with a tie in place of Monroe in her seductive dress, the ad is cheeky enough to bring a smile to your face but also recognizable even to someone who glances at it for a mere second. The ad was created by ACW Grey in Israel with Tal Riven as the Chief Creative Director.
Channeling Marilyn Monroe's legendary moment in 'The Seven Year Itch' - of her standing on top of a subway vent while her white dress blows upwards - this ad is not only a nod to the history of American culture but also quite humorous. Using a man dressed in a button-up with a tie in place of Monroe in her seductive dress, the ad is cheeky enough to bring a smile to your face but also recognizable even to someone who glances at it for a mere second. The ad was created by ACW Grey in Israel with Tal Riven as the Chief Creative Director.
Trend Themes
1. Pop Culture References - Opportunities for brands to incorporate iconic pop culture moments into their advertising campaigns for a nostalgic and relatable appeal.
2. Humorous Advertising - Using humor in advertising to capture attention and create a positive emotional connection with consumers.
3. Creative Nods to History - Incorporating historical references in advertising to create a sense of familiarity and engage audiences.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage pop culture references and humor in their advertising campaigns to attract and engage consumers.
2. Advertising and Marketing - The advertising industry can explore creative ways to incorporate pop culture references and humor in campaigns to generate buzz and stand out from competitors.
3. Creative and Design - Creative agencies can specialize in creating ad campaigns that cleverly incorporate pop culture references and humor for their clients.
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