The 'Deep-Fried Cereal' Hits a Whole New Level
Jennifer Gosnell — June 19, 2012 — Lifestyle
References: chickencharlies & laughingsquid
First came deep-fried chicken, then ice cream and now deep-fried cereal. Hitting a whole new level of artery-clogging creativity, the breakfast cereal is a particularly interesting find. Debuting at the San Diego County Fair, the 'Chicken' vendor Charlie Boghosian made his big deep-fried cereal unveiling to the general public. The Trix and Cinnamon Toast Crunch creations are only the beginning of his 'Totally Fried Cereal' collection.
In an age of health-conscious eating, carnivals and fairs are a place where people go to indulge in deep-fried marsbars, elephant ears and now deep-fried breakfast goods. The actual cereal balls are coated with fried breads and molded into a kind of cereal pouch that contains your cereal brand of choice, which gets thrown into the deep fryer to satisfy any and all fatty cravings.
In an age of health-conscious eating, carnivals and fairs are a place where people go to indulge in deep-fried marsbars, elephant ears and now deep-fried breakfast goods. The actual cereal balls are coated with fried breads and molded into a kind of cereal pouch that contains your cereal brand of choice, which gets thrown into the deep fryer to satisfy any and all fatty cravings.
Trend Themes
1. Deep-fried Breakfasts - The rise of deep-fried cereal and other indulgent breakfast items presents an opportunity for innovative twists on traditional breakfast foods.
2. Indulgent Fair Foods - Carnivals and fairs are becoming a haven for indulgent deep-fried treats, opening doors for creative and unique fair food innovations.
3. Alternative Cereal Formats - The deep-fried cereal pouches demonstrate a demand for new and unconventional ways to enjoy breakfast cereals, paving the way for innovative cereal formats.
Industry Implications
1. Food and Beverage - The deep-fried breakfast trend creates opportunities for food companies to develop new cereal-based products or collaborate with vendors to offer innovative fair food options.
2. Event and Carnival - Event organizers and carnival owners can capitalize on the popularity of indulgent fair foods by showcasing deep-fried breakfast items and partnering with vendors to offer unique culinary experiences.
3. Breakfast Food - The deep-fried cereal trend can inspire breakfast food companies to explore new ways to package and present their cereals, catering to consumers seeking indulgent and unconventional breakfast options.
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